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Fetching Friday – Resources Mashup & Supermoon 2012

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Blogging / Writing. Read the benefits of having your own blog and using social media to market it.

Mashup 113
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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. VSCO founders, Joel Flory and Greg Lutze, know a thing or two about focus.

Issues 136
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

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Google Reader Alternatives: 3 Web Based RSS Readers to Manage Your Subscriptions

Kikolani

I follow a lot of blogs and various RSS feeds. Each time I subscribe to a blog, I organize them by topic (Blogging, Freelance, Social Media, SEO, etc.). Then I rename each subscription with the blog’s main Twitter handle. They also have a mobile app with a nice display for your subscriptions.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Before joining Software Advice in 2012, she worked in sales management and advertising. These sophisticated algorithms suggest articles, files and experts based on the user’s position, connections, group memberships and resources they’ve previously accessed. Her work has appeared in myriad publications including Inc., Centerstance Inc.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

Your doctor responds within 24 hours, offering some quick tips and pointing you in the direction of some credible online resources. If social media and blogs in the U.S After a year of blogging she had an average of 4.5 Ackerman is the person who changed my mind once I read her blog and her links. News Health article.