Sherrilynne Starkie

FEBRUARY 11, 2012

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. 1 Facebook brand.

Content 307

Content Marketing B2B Newsletter 307

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.

Vocus 155

Vocus B2B Social Media Statistics 155

The Social Media Hat

MAY 6, 2016

Facebook The Many Faces of Facebook Ads. Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. Companies are spending more than ever on Facebook advertising. And this is because of the excellent results that Facebook advertising generates for businesses. Column ads.

Facebook 155

Facebook Feed Feedly News 155

Writtent Blog

APRIL 23, 2013

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. There’s a lot to love about the network, and we’ve developed a comprehensive list of LinkedIn tips for your social media strategy.

B2B 107

B2B LinkedIn Tips Marketing 107

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Convince & Convert

AUGUST 8, 2019

use Facebook Messenger. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg.

Brands 152

Brands Analytics Consultant Data 152

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. In 2012 he founded a creative design agency. As of June 2018, 4.2 Social Listening.

Trends 166

Trends Marketing Influencer B2B 166

Visually SM

AUGUST 19, 2020

Finding the proper channel to announce your goods and services demands as much of a strategy as anything else. How to build a social media strategy? Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms. How to build a social media strategy? Are you ready?

Social Media 130

Social Media Brands Reddit Platform 130

Convince & Convert

MAY 23, 2017

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. And he was right, of course.

Brands 129

Brands Analytics Data Metrics 129

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. I’ve been a Canva advocate since it was launched in 2012, and it just keeps getting better.

Social Media 175

Social Media UGC Tips CPM 175

Keyhole.co

JANUARY 30, 2024

For example, reports show that 78% of older adults use Facebook above all the other social media platforms. So, if your buyer persona has a segment in that age group, Facebook should be your preferred channel to target audience for social media marketing. What strategies can I use to engage my target audience on social media?

Social Media 59

Social Media How To Patterns Sports 59

Ari Herzog

NOVEMBER 12, 2012

@Flextronics sent its first tweet on October 1, 2012. I also manage the corporate Facebook, LinkedIn, YouTube, and Vimeo social platforms — as well as the Flextronics blog that is poised for tremendous growth once more people learn of its existence, subscribe, and comment. I have a great working relationship with JB and Flex.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Ari Herzog

AUGUST 8, 2012

August 6, 2012 marks the date when Peter Kim and Todd Defren announced their freedom. — Peter Kim (@peterkim) August 6, 2012. — Todd Defren (@TDefren) August 6, 2012. by mjoy710 Related Stories Why B2B and B2C Connections Are Meaningless Reviewing 10 Restaurants on Facebook 6 Guest Blogging Emails That Suck.

B2B 136

B2B Review Company News 136

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. The number of worldwide social media users is projected to grow from 2.1 billion by 2018.

Social Media 100

Social Media Marketing Survey Metrics 100

Kikolani

DECEMBER 14, 2012

Last Fetching Friday of 2012. Until then, I should still be active on Twitter, Facebook, etc. 3 B2B Content Lessons To Learn from Mom Marketing – It takes a content-first approach to build loyalty that mutes competitors’ messages. B2B brands can learn from and apply these mom-centric B2B content cases.

Mashup 134

Mashup Resources SEO B2B 134

Convince & Convert

SEPTEMBER 6, 2013

The Happy B h ladies have become known for their amusing antics in line with their brand image, including passing out 600 hot pink thongs to anyone who liked their Facebook page on the spot at the New York Wine Expo in 2012 and offering the chance to win a pair of SheBalls at the Boston and New York Wine Expos this year.

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Facebook posts with images see 2.3X Content with relevant images gets 94% more views than content without relevant images.

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

FEBRUARY 4, 2013

But in Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) , authors Gini Dietrich and Geoff Livingston provide a roadmap to developing strategy, planning tactics, determining and executing the best approach, and finally measuring and refining a unified marketing effort.

Review 186

Review Marketing Metrics Meeting 186

Kikolani

JUNE 29, 2012

How to Attract.Edu Links Through Blogger Outreach – Does your outreach strategy include building relationships with college students? What Marketers Need to Know About the Bing in 2012 – Bing has gone through a lot of changes in 2012. Be sure to follow Kristi on Twitter , Facebook , and Google+. Related Posts.

Mashup 115

Mashup Resources eBook RSS 115

Kikolani

AUGUST 24, 2012

10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. There are tons of great link-building strategies that can be utilized to increase backlinks. Be sure to follow Kristi on Twitter , Facebook , and Google+. Business / Career.

Mashup 117

Mashup Resources How To Remix 117

Webbiquity SMM

OCTOBER 16, 2012

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use.

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

MARCH 3, 2010

corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Forrester Research shows that from 2009-2014, U.S. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Stacey Acevero.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Sprout Social

FEBRUARY 27, 2017

Facebook Statistics. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook. Facebook Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

MAY 1, 2015

Facebook is KLM’s main “cash cow” because of advanced targeting options. “We Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Karlijn1903 Tweet This. jwsteiert Tweet This.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Convince & Convert

FEBRUARY 8, 2016

In 2012, a group of marketers got together to find a better way. Agile has proven to be so powerful, it is used by Google, Facebook, Yahoo, Amazon, and just about every other leading technology company today. 71% of B2B consumers said they have been disappointed by the content they engage with. Techvalidate ).

Content 60

Content Marketing Process Energy 60

ProBlogger

MARCH 25, 2012

The September 2011 introduction of Facebook’s Timeline proved prophetic. It’s a lot more visual,” wrote Sam Lessin, a product manager at Facebook, about the new look of the social network. Not surprisingly, six out of the ten most popular pieces of content that HubSpot has shared on our Facebook page in the last 30 days are images.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. My parents are on Facebook, Gen Z is on TikTok. Bob Wolfley has worn many hats: Content creator.

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

DECEMBER 4, 2012

What’s the best time of day to post updates on Twitter or Facebook? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics. Research] by Heidi Cohen.

Social Media 213

Social Media Resources Tips Policies 213

Buffer Social

JUNE 1, 2016

Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects. Reps are also active on Facebook, Google+, and Twitter, in that order. Whole Foods has gone all in on social media.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Kikolani

OCTOBER 27, 2016

This was how I started my blog in 2012. A recent research by Content Marketing Institute proved that 83% of B2B marketers use email newsletters for content marketing. Facebook banned their account , simple. B2B marketers that use blogs receive 67% more leads than those that do not. Sound familiar?

Adsense 60

Adsense Blogger Hosting List 60

Kikolani

OCTOBER 27, 2016

This was how I started my blog in 2012. A recent research by Content Marketing Institute proved that 83% of B2B marketers use email newsletters for content marketing. Facebook banned their account , simple. B2B marketers that use blogs receive 67% more leads than those that do not. Sound familiar?

Adsense 60

Adsense Blogger Hosting List 60

Webbiquity SMM

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. 3 Steps to an Effective Social Media Strategy by Social Media Examiner. You want loyalty?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? What type of posts generate the most engagement on Facebook? 54% of B2B marketers said they have generated leads from social media. ( Do consumers actually listen to brands?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JULY 14, 2015

Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. The key to making social media marketing effective at the business level is to have a strategy in place and measure key performance indicators. Know your market (B2B). And 59% of executives prefer video content to text.

Social Media 80

Social Media Marketing Statistics Tumblr 80