Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog. The One Effective Use of Facebook for B2B Marketing (March 9, 2010). So which is best?

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand. In 2012 he founded a creative design agency. Live Video.

Trends 166

Trends Marketing Influencer B2B 166

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms. So, investigate your buyer persona , its habits, and define the best platforms to join. Want to reach younger customers?

Social Media 130

Social Media Brands Reddit Platform 130

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. To date, there haven’t been many great examples of humor in B2B. I believe that will change as the importance of great content grows. In 2012, I wrote about a supply-chain management software company called Kinaxis. What drives customers in your space crazy?

Conversation 167

Conversation B2B Marketing GPS 167

Buzz Marketing for Technology

DECEMBER 21, 2012

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. 1. Using data for real-time content targeting. So how can mobile consumer data improve sales and marketing efforts?

Mobile 225

Mobile Marketing Exercises Applications 225

Ari Herzog

NOVEMBER 12, 2012

Flextronics sent its first tweet on October 1, 2012. I also manage the corporate Facebook, LinkedIn, YouTube, and Vimeo social platforms — as well as the Flextronics blog that is poised for tremendous growth once more people learn of its existence, subscribe, and comment. My Connection to Flextronics. How Flextronics Met Me.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Convince & Convert

FEBRUARY 8, 2016

It’s our ritual, our process, and the way we tackle each new piece of content. But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward? In 2012, a group of marketers got together to find a better way. Agile Marketing Mitigates Risk.

Content 60

Content Marketing Process Energy 60

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Just 22% of businesses use dedicated social media measurement platforms.

Social Media 100

Social Media Marketing Survey Metrics 100

Writtent Blog

JULY 10, 2013

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. Worldwide, mobile traffic doubled between 2012 and 2013.

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ). Content Marketing Findings. Just 11% use mobile content and only 9% create eBooks.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Stacey Acevero.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Twist Image

MARCH 4, 2016

It was (and continues to be) a huge paradigm shift that has forced all businesses (B2B, B2C, small, medium and large) to change how they operate, how they communicate, and even how they innovate. It has also created a platform for interactions. It forced brands to respond - in public - to their consumers. Not just the bad stuff.

Brands 40

Brands Feed Feedly Engineering 40

Sprout Social

FEBRUARY 27, 2017

Of the top brands using Instagram, 60% use the same filter for all content. Advertisers certainly aren’t moving away from the platform as well. 94% B2B organizations rely on LinkedIn for content marketing and distribution. Instagram posts using at least one hashtag receive 12.6% more engagement than posts excluding them.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

MAY 1, 2015

When Jon came on, he was able to say, “You know, we need to put some greater emphasis on the content that we have and really dig into the CMS to see what people are interested in.” In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Tools 192

Tools Twitter Tips HootSuite 192

Sprout Social

JUNE 27, 2023

Bob Wolfley has worn many hats: Content creator. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. Every generation will have its own social media platform. Social media manager. Brand manager.

Travel 92

Travel B2B Automotive Campaign 92

Webbiquity SMM

OCTOBER 23, 2012

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. Twitter Tips for Newbies.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Tips and Guides.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. ’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. How do we demonstrate the ROI of social efforts?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MARCH 8, 2013

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Spinning Data into Content. via eMarketer.

Curation 128

Curation Content How To LinkedIn 128

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? For example, the graphic design app Canva primarily targets creators seeking a simple platform for building designs. It’s probably because you don’t know exactly whom to target.

Social Media 59

Social Media How To Patterns Sports 59

Webbiquity SMM

JANUARY 9, 2013

Yet just 30 months later, IDG reported that the shift was official, and digital would account for more than 50% of marketing spending in 2012. Brad Smith contends that marketers should ignore best practices, competitors, popular platforms and the like, and instead find and capitalize on untapped and underutilized tactics and opportunities.

Strategy 190

Strategy Marketing B2B Exercises 190

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Koka Sexton

NOVEMBER 28, 2012

I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. Facebook’s site says they have one billion monthly active users as of October 2012. What’s been working for us is using the InsideView fan page as a way to deliver content and find new conversations.

B2B 103

B2B Facebook ROI Campaign 103

The Social Media Hat

MAY 6, 2016

Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. Through News Feed ads businesses can place the kind of content that would integrate well with the News Feeds of their fans/target audience. The type of ads you should spend money on depends on your budget and content.

Facebook 145

Facebook Feed Feedly News 145

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Pixlee

JUNE 23, 2017

SAN FRANCISCO , June 21, 2017 /PRNewswire-iReach/ — Pixlee , a leader in visual marketing software and Silver level member of Oracle PartnerNetwork (OPN), today announced that it has launched a user-generated content integration available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud.

Marketing 40

Marketing Content Applications Campaign 40

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 8 Content Marketing Statistics. B2B Marketing Insider ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JULY 14, 2015

Furthermore, nearly half of all social media users share content with their friends, family and co-workers at least weekly; so if they have a bad experience with your brand, the word is likely to spread. Know your market (B2B). And 59% of executives prefer video content to text. Strategize and measure. Get social PR right.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. Organizing for Content Marketing.

Case Study 105

Case Study Study Research Report 105

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Stats show that consumers are becoming increasingly visual and prefer images, videos and infographics to other types of content.

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How are B2B marketers using social media differently from their B2C counterparts? Who is actually consuming all of this content?

Statistics 190

Statistics Research Social Media B2B 190