Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

Brands 131

Brands Analytics Data Metrics 131

Jon Loomer

AUGUST 19, 2016

It wasn’t until April of 2012 that I finally discovered Genesis Framework , and I’ve been using it ever since. Now, keep in mind that when I launched this website on August 29, 2011, it wasn’t to provide information on advanced Facebook advertising. On October 11 of 2012 — more than a year after I was laid off!

eBook 60

eBook Price Review Film 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264

Idaconcpts

MAY 21, 2012

Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products.

Overview 134

Overview Price Twitter Policies 134

Convince & Convert

SEPTEMBER 18, 2015

Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Image via BigStockPhoto.com.

Strategy 60

Strategy Content Apple Compete 60

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Jon Loomer

MARCH 1, 2017

My very first product in October of 2012 was a “Facebook Page Strategic Review.” There’s a reason why my products follow the webinar and community model these days: It scales. At one point, I had a well-known marketer approach me about selling this product to their audience. Research the Market.

Discount 60

Discount Price Training Course 60

Ari Herzog

AUGUST 3, 2012

The year was 2009 when I started walking down the road toward self-employment as a digital media auditor, marketer, and trainer. We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. Fred Wilson. Got a question? Contact Ari today!

Social Media 101

Social Media Startup Energy Meeting 101

Writtent Blog

AUGUST 15, 2013

As Marketer John G. Your readers probably don’t want to engage with a piece of content which promises “Good Ideas for Content Marketing.” If you don’t adopt any other writing tips this week, consider integrating several of the following proven headline formulas into your content marketing strategy: 1. The Secret of [Blank].

Tips 72

Tips eBook Small Business Upcoming 72

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? what are the secrets to Facebook advertising success?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Convince & Convert

MAY 18, 2012

So, that’s my first sort of weird thing that happened today, and the second thing, we were just talking about this off air, the very interestingly timed announcement that General Motors is pulling a $10 million media buy from Facebook because they don’t believe that Facebook advertising is effective. Eric : No, I have not.

Yahoo 115

Yahoo Yammer Social Media Software 115

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn?

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. You saw the video?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. You saw the video?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 Use Influencer Marketing. David Leonhardt is President of The Happy Guy Marketing. He’s an internet marketing expert and all-around marketing geek. Will Blunt is the founder of Blogger Sidekick , a company that helps digital marketers build authority with one-of-a-kind content.

SEO 0

SEO Google Sites Engineering 0

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

ProBlogger

DECEMBER 30, 2013

7 Things I know about Making Money Blogging] first appeared in November 2012. . they are marketing spin). I also recorded this free hour-and-twenty-minute webinar giving an introduction to the topic. I’ve interviewed numerous full-time bloggers of late in a webinar series including: Sarah Wilson. Tsh Oxenreider.

Survey 47

Survey Blogger Fashion Conference 47

ProBlogger

NOVEMBER 14, 2016

What Happened to Me in 2012 Penguin Updates. My site, WebHostingSecretRevealed.com, was hit badly during the Google Penguin update in 2012. Tactic #2: Influencers Marketing. Thus, we built more topics for this demographic; we then hired a part-time Pinterest marketer to help us promote our posts on Pinterest.

Google 20

Google Alltop Blogger Influencer 20

ProBlogger

NOVEMBER 14, 2016

What Happened to Me in 2012 Penguin Updates. My site, WebHostingSecretRevealed.com, was hit badly during the Google Penguin update in 2012. Tactic #2: Influencers Marketing. Thus, we built more topics for this demographic; we then hired a part-time Pinterest marketer to help us promote our posts on Pinterest.

Google 20

Google Alltop Blogger Influencer 20

Webbiquity SMM

MARCH 6, 2012

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. ” The solution?

Tips 219

Tips Facebook Tools B2B 219

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

ProBlogger

DECEMBER 31, 2011

As 2011 comes to a close, now is a better time than ever to evaluate your blog, its performance, and most importantly, what you can do to improve your blog in 2012! You won’t regret it in 2012! How about a marketing blog that focuses on podcasts? It’s a must-try technique in 2012. slideshows on SlideShare.

Tips 45

Tips Blogger SEO eBook 45

Convince & Convert

JUNE 14, 2012

This week, sitting in for my pal Eric Boggs is my other pal, Jill Carlson , the marketing manager for our friends at Argyle Social. Jay : Terrific guest on the show today, Katie Morse , who’s the social marketing manager for Billboard is going to join us in a little bit. It’s advertising, OK? It’s advertising.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Convince & Convert

APRIL 22, 2016

This is episode three of my new show: Marketing Marvels. It almost seems too simple: Utilizing your email signature, the thing that gets automatically attached to every single email you send, for marketing purposes. Learn more about Sigstr’s capabilities in this episode of Marketing Marvels and let me know what you think.

Campaign 60

Campaign Groups Groups Analytics 60

Convince & Convert

MARCH 2, 2010

to be larger than email by 2012 doesn’t hurt, either. At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

ProBlogger

JUNE 26, 2019

He’s brilliant on creating products via blog marketing and just really helping you to shape your business. . I’m not the best marketer. Then, she starts advertising it. . We’re seeing a lot of our audience now becoming blind to the techniques that we use in marketing. She does over 50 pieces of content.

Blogger 24

Blogger Eventful eBook Adsense 24