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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea. That was in 2012, when messengers were less popular.

Brands 152
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How Is Dark Social Affecting Your Brand?

Convince & Convert

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That would mean you’re basing your advertising dollars on only 20 percent of what’s actually happening—not a great idea. That was in 2012, when messengers were less popular.

Brands 129
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Overview of Twitter Ads [Prices, Screenshots, Terms]

Idaconcpts

Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products. Twitter partnered with American Express to make it easy for small business owners to advertise on Twitter. we” or “Twitter”).

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4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

The key is to project authority on the topics you cover in your blog posts and webinars in order to bolster your credibility. Sony, too, used this psychology to their advantage with their “The Arrival” series of mysterious advertisements back in October 2012.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). 51% maintain blogs, 42% conduct webinars and webcasts, and 41% produce videos. Search Engine Marketing (SEM) and Online Advertising. Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012.

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#MySMCStory: Social Media Club and Me

Ari Herzog

We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. But, like so many other startup situations, that job turned into so many more things: advertising manager, PR representative, guerilla marketing manager, and yes, social media manager.