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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24.

Mobile 231
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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers? sports grew 417%.

Mobile 170
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Social Media and Travel

Social Media Marketing

Whether it's at an airport, on a train or in a car, you're mobile and your digital life is mobile too. million iPads in the fourth quarter of 2011 alone. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. Thanks, Delta!

Travel 165
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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24.

Mobile 100
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Infographic: Native advertising effectiveness

Sherrilynne Starkie

The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads. Top Twitter trends for 2011. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. Related articles.

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. In the world of mobile, the evolution has been nothing short of dramatic. Now the mobile device is an extension of our desktop.

Mobile 177
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Allison Mooney. allimooney. Ambal Balakrishnan. Entertainment Network.

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