A digital media framework for smart marketing communications
Sherrilynne Starkie
OCTOBER 15, 2018
YouTube is used by 59 per cent of Canadians and almost half of those use it daily. Time spent reading newspapers is down 75 per cent since 2011. Magazine reading time down 77.5 per cent since 2011. The number of minutes each of us spends each day online up one 119 per cent since 2011. Canadians love social media.
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