Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Engagement 134

Engagement Training Apple Conference 134

Jason Yormark

MARCH 18, 2011

I’m definitely looking forward to attending at Search Engine Strategies in New York next week. This time around I’ve gotten the folks over at SES to actually put me on stage where I will be speaking on a panel for the Social Media Solutions On A Budget session that I actually pitched and had accepted.

Engineering 190

Engineering Strategy Microsoft Meeting 190

Direct Marketing Observations

NOVEMBER 24, 2010

What’s right in social media? It was cool, different and most of all it was viral which is the holy grail for all digital marketers. As much as some people are apt to point out the #FAILS in social media, this was the big win of 2010. What’s wrong with social media? For me it was a mashup.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution.

Content 124

Content Marketing Findability Social Networking 124

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 224

Social Media Class Creative Commons Flickr 224

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Recently, I’ve been thinking about how social media compares to Alice in Wonderland. Be prepared to test the market, and don’t be afraid to fail.

Social Media 138

Social Media Klout Policies Consultant 138

Small Business Mavericks

FEBRUARY 5, 2011

Is E-mail Marketing More Effective Than Social Media Marketing? » When Should An Online Business Begin Marketing? How do you define online marketing? By default, the definition should boil down as being everything you do online – SEO, social media, advertising – everything.

Marketing 114

Marketing Small Business Case Study SEO 114

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Kikolani

DECEMBER 26, 2010

Social Media Examiner has put on some great online summits this year that I have had the pleasure of attending. Both the Social Media Success Summit and Facebook Success Summit were filled with an amazing amount of valuable content taught by successful experts in the industry. Scott Monty , head of social media at Ford.

Blogger 119

Blogger Education Hotels Directory 119

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Jay Today (a Content Marketing Awards finalist for best short-form video series). Hell, Social Pros wasn’t even my idea!

Social Media 60

Social Media Marketing Badge Hosting 60

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution.

Content 100

Content Marketing Findability Social Networking 100

Proactive Report

DECEMBER 15, 2010

Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. PR’s Biggest Challenge in 2011 is to extract social media intelligence from the fire hose of data in the online conversations. And they were so right.

Social Graph 99

Social Graph Skills Flickr Data 99

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Webbiquity SMM

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

Vocus 189

Vocus Press Release Tips Blogger 189

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Can you drive social media work for clients?

Social Media 100

Social Media Collaboration Team Resources 100

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? ‘Cos you know, that is what Iizallabout!

Resources 251

Resources eBook CSR Social Media 251

Kikolani

NOVEMBER 7, 2011

Because I decided the night before, until 2:30am in the morning, was a great time to update my blog with new pages for my favorite subjects ( blogging , business , SEO , and social media ) and my new services. All I ended up doing was sleeping there, but it definitely the best three nights of sleep I’ve had in a hotel in a while.

Hotels 153

Hotels eBook iPad Screencast 153

Small Business Mavericks

MARCH 4, 2011

The True Meaning Of Content » Why Article Marketing Will Never Die A couple of days ago I wrote about Google’s recent algorithm change and how it is beating down the article directories. However, I didn’t definitively answer the question about whether article marketing will die.

Directory 98

Directory Marketing Case Study Press Release 98

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. Video editing apps for content marketing.

Video 100

Video Content Marketing Applications 100

Proactive Report

FEBRUARY 20, 2011

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? How valuable was that time spent listening?

Banking 218

Banking Sentiment Campaign Team 218

Ari Herzog

AUGUST 3, 2012

The year was 2009 when I started walking down the road toward self-employment as a digital media auditor, marketer, and trainer. We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. Fred Wilson. Why is 2006 important?

Social Media 101

Social Media Startup Energy Meeting 101

Small Business Mavericks

APRIL 13, 2011

Enter The Age Of Facebook Phone Calls » New Search Engine For Vets If you are a veterinarian or pet doctor, then you now have a new way to market your practice. In this case, I’d say it’s definitely a positive. It’s a search engine for veterinarians powered by Google. The concept is nothing new.

Small Business 161

Small Business Engineering Case Study Press Release 161

Diva Marketing Blog

AUGUST 29, 2011

Do we expect too much from social media and in particular social networks? Marketers anticipate Facebook, Twitter, blogs, video sites a la YouTube, niche communities and now Google+ will not only create awareness, support customer service but increase. Social media has become a one-stop shop for extending the brand. .

Social Media 75

Social Media Brands ROI Authentication 75

Buzz Marketing for Technology

JANUARY 11, 2011

It occurs to me my definition of content often differs from their definition of content. I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports.

Feed 264

Feed Feedly News SEO 264

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs!

Travel 75

Travel Hosting Social Media Influencer 75

Small Business Mavericks

MAY 7, 2011

Here they are in a nutshell: Metadata Flow Content Sectioning Content Heading Content Phrasing Content Embedded Content Interactive Content All of these types of content are in current use, of course, but HTML 5 provides definitions for them and specific protocols for deploying them within the HTML code.

Small Business 150

Small Business Types Content Embedding 150

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Definitely. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 112

Questions Banking Insurance HootSuite 112

Proactive Report

NOVEMBER 12, 2010

Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. The study shows that Fortune 500 are definitely on board with social media and that Twitter is the current darling of the big companies.

Social Media 74

Social Media Engagement Microblogging Insurance 74

SocialFish

JANUARY 11, 2011

Here’s to more great conversations to come in 2011! So you will definitely be doing me a favor if you have a guest post in mind that you would like to publish here. The Trainer’s Social Media Tool Box. Need help with Social Media policies? How to find your people on the social web – fast!

Postrank 170

Postrank Handbook Case Study Press Release 170

Small Business Mavericks

APRIL 5, 2011

» The ONLY Way To Manage Your Twitter Account Leave it to Marketing Pilgrim to think outside of the Twox (Twitter box). Jennita also says this: With social becoming an essential piece to an overal marketing strategy and specifically beneficial for SEO, it’s definitely important to think about what you’re tweeting.

Twitter 98

Twitter Case Study Press Release Small Business 98

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. Biography jargon aside, he is one of my favorite examples of someone that combines personality marketing and no-nonsense advice to create a compelling blog. He positions himself as a comedian who has an irreverent outlook at blogging, social media, and marketing.

Blogger 55

Blogger Communities Skills Blogosphere 55

Waxing UnLyrical

JANUARY 18, 2011

Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: blogging , john taylor , wordpress plugins | Comments (14) Site settings comment help? LF definitely deserves more prominence in a separate post! I definitely have to try that. Regardless, thanks for visiting!

WordPress 202

WordPress Blogroll Class Flickr 202

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. » pr-media-blog.co.uk says: February 2, 2011 at 10:50 am [.]

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

JANUARY 14, 2011

But the reason it takes its name from perhaps the greatest marketing genius of our time , is that you can customize it for new and returning visitors. I definitely need to test WWSGD, that is the only one I have not tried the other 4 are excellent. That’s what the WWSGD plugin does. A very smart use of cookies. Sexy Bookmarks.

WordPress 234

WordPress Class Flickr Comments 234