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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.

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2011 Q1 Review: SocialFish clients and work

SocialFish

Here’s a review of what we’ve been up to in the first quarter of 2011. 2011 Nonprofit Technology Conference –We volunteered at 11NTC to help run their on-site media lounge. We worked with Avectra to publish a white paper on Social CRM for Associations. Our first quarter of 2011 in a nutshell.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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The Changing Face Of Article Marketing

Small Business Mavericks

The 2011 way to market yourself through articles is to distribute them through other channels. Or find websites within your niche that publish articles. Where are they publishing? What are they publishing? Don’t ask those questions to follow the trends. About Us What’s a Maverick? Even niche-related blogs.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity.

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It's All About The Reputation

Small Business Mavericks

The only question to ask, really, is what kind of online marketing are you going to do? It means you update your website on a periodic basis, you engage with customers through social media, you write articles and publish them online. About Us What’s a Maverick? Proactive online reputation management is staying active.

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Content Farms: Did Google Go Far Enough?

Small Business Mavericks

Here’s a question: If Google can create an extension like that for Google Chrome, then why can’t it allow all users of its search engine to block content from any domain right from the SERP? There’s no question about that. Caroline Melberg says: February 27, 2011 at 12:36 am Content Farms: Did Google Go Far Enough?

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