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47 Books For Your 2011 Reading List

Dave Fleet

Tweet Looking for books to populate your reading list for 2011? Last year I set myself a challenge: reading a book every two weeks throughout the year (I actually managed one more than that). I was so pleased with the results that I’m doing the same in 2011. Here are a few to think about.

List 382
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The Corporate Social Media Summit 2011

Mindjumpers

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco.

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

Examples 130
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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. Sell Through Social Media. Your staff members do.

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What vertical networks mean for the future of social media

Sprout Social

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly.

B2B 279
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142