Remove influence
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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. The timeframe. So start doing this as soon as you can. And I mean a ton.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

The Space Shuttle Discovery lifts off from Kennedy Space Center in 2011. NASA regularly invites influential bloggers to document key events such as this one. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. . Having influencers who share your content is already a win.

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SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

Decide on the topics you want to learn more about (for me: location-based marketing, influencer identification and marketing in streams – three key trends this year) and focus on them, both in the sessions and outside. The blogger lounge alone provided significant value for me through the opportunity to meet and learn from new people.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. Another part of the confusion is based on the changing definition of “media.” Small Business…Big Coverage!

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40 Bloggers to Watch in 2011

ProBlogger

Welcome to the 2011 list of bloggers to watch. It was where thousands of the world’s best bloggers met to network and learn. I recommend that bloggers of any niche attend conferences such as this to check out the rising stars. Jordan Cooper is a blogger that I highly respect. Discovered at BlogWorld.

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Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA

Kikolani

Then I took the shuttle from the Westin to BlogWorld with Jelena Woehr whom I met at last year’s BlogWorld where she gave me a copy of the Yahoo Style Guide (great guide for blogger, copywriters, editors, and so forth in the digital world). The first session I decided to attend was Hey Bloggers! Tap into video and images.

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