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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

ROI 132
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My Top Posts of 2010 on SEO, PR and Social Media for News and Sports

Adam Sherk

10 Quotes on the Apple iPad and the Business of News. 25 Major News Sites Ranked by Page Speed. An Early Look at Facebook Open Graph Protocol Integration on News Sites. An Early Look at Facebook Open Graph Protocol Integration on News Sites. Which News Sites Get the Most Social Media Engagement?

Sports 126
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

Report 145
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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Avoid Flash , as it’s not supported by Apple devices.). Much More Screen Real Estate! Like this post?

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

And some multi-author blogs have morphed into hybrid portal/news/blog sites that are difficult to categorize. What are the best practices for pitching journalists in this new environment? What are the best practices for pitching journalists in this new environment? How can PR pros optimize their use of social media tools?

Vocus 188
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Facebook’s Messenger App: What You Need To Know

The Social Media Incubator

Users have been outraged by the change and many have gone to the app stores to leave negative reviews, resulting in a one-star overall rating for the app in Apple’s App Store for its current version. Many users have expressed concerns with the new app’s privacy settings, permissions, and use of the app.

Privacy 161
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Social Media and Travel

Social Media Marketing

Just this week, Apple announced that it sold 37 million iPhones and 15.4 million iPads in the fourth quarter of 2011 alone. The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. That finger wag gets me every time.

Travel 165