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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

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Great Examples of Videogame Social Media Marketing

Socialmedia.biz

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2015/2016, organic reach was down to 2.6% Marketers are looking for efficiencies.

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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Community Support during World Tragedies. Scott Kelly (@StationCDRKelly) September 22, 2015. If you’re a civil rights activist in 2015 and you need to get some news out, your first move is to choose a social media platform.” Community Support during World Tragedies. Miracle on the Hudson. NASA’s #YearInSpace.

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Mobile Positioning: A Business Must

Webbiquity SMM

In fact, by 2015 more U.S. 34% of marketers have generated leads using Twitter. 34% of marketers have generated leads using Twitter. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Focusing on just the iPhone ignores huge sections of your market.

Mobile 180
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Counting Screens. Counting Dollars. Connecting Consumers.

Twist Image

In 2011, time spent with video on digital devices - PCs, mobile devices and other connected devices including over-the-top (OTT) and game consoles - totaled 21 minutes daily. In total, time spent with video on all devices is up from 4 hours, 56 minutes in 2011." In 2015, forty percent of media spending will still be done on television.

Apple 40
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Bloggers to Watch in 2017

ProBlogger

Rather, it’s a list of bloggers that have sparked my interest and is heavily biased towards the marketing niche. He’s a master at building authority in a niche, identifying community pain points, and crafting businesses that meet those urgent needs. If anything, he rebels against many of the common themes in the marketing niche.

Blogger 50