The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort. What is your Facebook plan?

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Techipedia: Tamar Weinberg

JANUARY 5, 2010

If you’re looking to be included on 2010′s list, you now know what to do. 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

Marketing 265

Marketing SEO Journal Engineering 265

Pam Moore

AUGUST 31, 2018

Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. You must clearly be able to articulate if and how these metrics will impact the business. How to set goals and metrics for success. Do they not understand the value or the real risk?

Social Media 147

Social Media Training Startup Team 147

Pam Moore

SEPTEMBER 7, 2020

Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. You must clearly be able to articulate if and how these metrics will impact the business. Do they not understand the value or the real risk? Related Stories Buyer Personas 101: What, Why & How to Use for Your Business!

eBook 78

eBook Social Media Template Templates 78

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Reply Engaging Customers with Facebook Applications | markawhitesite.com September 8, 2010 at 8:17 am [.]

Facebook 185

Facebook Web 2.0 Startup Applications 185

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Make sure you are getting the most out of user activity tracking on your website, and set relevant metrics on your site’s performance. One of the most important things here is to keep a careful eye on your metrics. .

B2B 136

B2B Marketing Construction Committee 136

Pam Moore

JANUARY 19, 2020

My digital marketing training and consulting agency, Marketing Nutz has been helping brands of all sizes maximize results with influencer marketing programs since 2010! Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers.

Trends 78

Trends Brands Marketing Influencer 78

Firebelly

FEBRUARY 26, 2010

Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Below, we discuss ten important Social Metrics for companies.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Ari Herzog

JUNE 23, 2011

The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Klout added Facebook to its algorithm in October 2010 and recently added Linkedin too. Have you heard of Klout ?

Klout 190

Klout Influencer LinkedIn System 190

Pam Moore

MARCH 19, 2020

My digital marketing training and consulting agency, Marketing Nutz has been helping brands of all sizes maximize results with influencer marketing programs since 2010! Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers.

Trends 78

Trends Video Marketing Influencer 78

SocialFish

APRIL 5, 2011

Here are some of the special projects we worked on in 2010. Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. That’s a tall order.

Review 150

Review Social CRM Consultant Module 150

Convince & Convert

SEPTEMBER 22, 2010

LinkedIn – only if I have made a personal connection. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. Warm fuzzies.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. Consider focusing your link building tactics internally — that is, on your site.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

If you’re looking to establish a professional relationship with someone, consider LinkedIn. LinkedIn is still seen as the more professional of the two. Then, you use that number as a success metric for influence. Perhaps this individual lost sight that LinkedIn is a professional network and not a spam facilitator.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Pam Moore

AUGUST 31, 2018

Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. You must clearly be able to articulate if and how these metrics will impact the business. How to set goals and metrics for success. Do they not understand the value or the real risk?

Social Media 60

Social Media Training Startup Team 60

Unmetric

SEPTEMBER 19, 2018

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. Glossier tapped into Instagram’s community of beauty enthusiasts and converted them into the brand’s ambassadors. Read Your Metrics.

Social Media 141

Social Media Hashtag Instagram Meme 141

Social Media Network Marketing

MAY 29, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Hi Folks, do you work as an Online Community Manager? Social Media Community Managers Management Monitoring Social Media can be overwhelming. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com.

Social Media 50

Social Media Widget Reputation Disqus 50

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Jason Yormark

DECEMBER 28, 2009

Dig in and try to really understand social media metrics and how that data can be leveraged to help businesses understand the value of a strong social media plan. People have been connecting, sharing, and communicating since the beginning of time. Lauren Vargas Says: January 6th, 2010 at 11:36 pm Not sure certification is the answer.

Social Media 197

Social Media Radian6 Small Business RSS 197

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. This task can be delegated to a community manager who corresponds directly with the evangelists and distributes the special perks. Spotting your brand ambassadors should not be too tricky.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. The change has come from how people create their perceptions.

Social Media 137

Social Media Strategy Metrics Organization 137

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Reply Tamar Weinberg January 10, 2010 at 12:35 am Michael, I’ll have faith in that guy with 2 Digg FPs when he actually changes the world. Reply Michael Abehsera January 10, 2010 at 1:13 am Client work has nothing to do with being an expert in social media, where did the “social&# part go? Have a great weekend.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. Which pattern matches your social media success metrics? Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. Two problems arose. This is the baby naming program.

Metrics 117

Metrics Social Media eBook Social CRM 117

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JULY 20, 2012

I guess Washington Post acquired the team for $12 million, LinkedIn acquired some patents for $4 million, and Beta Works acquired the, I think, the website and the brand for $500,000. For me Digg was never that community for me. It wasn’t as, like, a community-enabler in the same way that Twitter and Facebook have become.

Digg 113

Digg Communities MySpace YouTube 113

Kikolani

MAY 28, 2010

Tracking your social media metrics on a spreadsheet – interesting way to keep track of the numbers. Tracking your social media metrics on a spreadsheet – interesting way to keep track of the numbers. How to use LinkedIn for marketing and SEO – 20 great resources. Social Media. Social Networks.

iPad 133

iPad Resources Mashup WordPress 133

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Maybe I'm crazy, but I think ultimately Linkedin may be in a good position here. Smart, as long as you don't get a backlash or sell out. link] jaybaer Exactly. Friend has lost value.

Social Media 135

Social Media Strategy Curation Privacy 135

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Aggregator 151

Aggregator Content Digg Posterous 151

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 11 Practical Business Uses for LinkedIn, Facebook and Twitter by GigaOM. Adoption soared.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2009

LinkedIn Effective Marketing on LinkedIn : Helen talks about how to build your network and make your brand successful on LinkedIn. 8 Things You Can Do to Get Work Through LinkedIn (Freelance Switch): Collis Ta’eed talks about how recommendations and networking will get you more clients. Look at Shana’s chart.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Bare Feet Studios

OCTOBER 10, 2008

Another long-standing metric that I have found to be true and relevant repeatedly, is that of a professional trainer or professor: know 10 times more than you plan to deliver. Tatu Digital Media : Web design, product demos, WordPress mods and community management Share/Bookmark Thanks for reading!

Social Media 40

Social Media Construction Consultant Upcoming 40

Techipedia: Tamar Weinberg

AUGUST 27, 2008

In order to provide an assessment of the quality of traffic driven by each network, four site metrics were analyzed: Average page views Time on site Bounce rate Percentage of returning visitors Let’s see what the figures reveal. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Jill Whalen has been active on forums and online communities for 10 years now. Online Communities and Their Impact on Business : The key to success is engagement, but Michael Mace says that there are some concepts you need to understand first. Scared of Social Media? You May Already be Pro! But “social media marketing expert?&#

SEO 162

SEO Social Media Marketing Reputation 162

Webbiquity SMM

JANUARY 3, 2011

Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics. Inciting Insight: How to make thought leaders think by The Communicator. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Techipedia: Tamar Weinberg

MAY 9, 2008

As a top Digg submitter, it worked like this: at first, people noticed my heavy community involvement and my participation , and consequently, my submitted stories easily front-paged. The community had to react. There’s no real community in Digg. Most other sites you belong to probably have a bigger sense of community.

Digg 100

Digg Sites News API 100

Koka Sexton

JANUARY 1, 2009

Very nice rugs ¬ Laughing Out Loud #5319 March 15th, 2010 at 7:44 pm Terrific. Interesting top 10 lists: Top 10 Obscure Google Search Tricks 6 Essential Elements Every Blog Must Have | Blogging | SlyVisions dot Com 6 Exceptional Web-based Image Editors – Six Revisions Seven Steps to More Coherent Blog Posts, More Readers Diggstapo.

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55