Oktopost
APRIL 8, 2020
Businesses are being forced to rethink B2B messaging. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Ask them what they want to hear from your brand and if your current B2B messaging is on point. Show the community the brand cares and be authentic.
Webbiquity SMM
AUGUST 26, 2014
So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.
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Direct Marketing Observations
MAY 13, 2022
With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Strategy and tactics will take a back seat to community and conversation in 2022. Social resets every day. It always has been. With that in mind, what does the future hold for B2B’ers?
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Popularity: 17% [ ?
The Marketing Blog
SEPTEMBER 7, 2010
43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. Theme: Pressrow.
Waxing UnLyrical
DECEMBER 17, 2012
” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. optimizing B2B v. B2C communications. And, ideally, start to do it better and better.
The Marketing Blog
AUGUST 3, 2010
to contribute to their newly launched B2B portal www.paulwriter.com. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort. Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07
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