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How social media transformed PR

Sherrilynne Starkie

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. 3% said social media had little or no value. Digital PR Skills.

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Facebook vs Twitter (A Comparison)

The Marketing Blog

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys. Equally interesting is the result of a similar survey conducted on Pickfu.com.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Case Studies. January 2007. A new study on e-mail suggests that e-mail has become a hindrance to many organizations. The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). Intranet Blog.

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Google Spreadsheets Update: Blessing in Disguise for Marketers…

The Marketing Blog

The Problem There are various form builders and online-survey tools out there but the ‘marketers’ face tough time to convince the respondents in filling up those web-based survey-forms. The process of ‘Conducting Survey’ and ‘Collecting Data’ are merged together. A fantastic utility and must add to any marketer’s kitty.

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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

First, a study of 33 million unique users from Chitika’s network in September showed that visitors coming from Facebook and Digg were more loyal than those coming from the three major search engines and Twitter. Side note: Hitwise, you’re overdue for an updated version of that report!). What Horrible Things Did Time Magazine Do in 1964?

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How to get “Custom Customers”

Taylor Marek

Why are all these marketing surveys, segments, action plans, and spread the message being conducted by companies big and small? Remember the old saying, “If You Try To Be Everything To Everyone, You’ll Be Nothing To No One&# ? Take that idea in perspective. Look at the bigger picture. Why do you market to certain segments of people?

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What is the First Rule of Social Media?

Taylor Marek

1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you?