Techipedia: Tamar Weinberg

JANUARY 5, 2009

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) Power User (Web Worker Daily): Not many people talk about using del.icio.us Become a del.icio.us

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Bare Feet Studios

OCTOBER 1, 2008

Though they are free and quick to sign up for, each service has its own DNA or culture, and understanding how to develop campaigns for each of them is a job for experts. People who want to use the internet more effectively to communicate, who want to be leaders in their industries, who want to learn more about how web 2.0

Social Media 40

Social Media Tourism Airlines Upcoming 40

Bare Feet Studios

OCTOBER 15, 2008

But first I would like to answer some of the questions I have been receiving about our upcoming events, Social Media Workshop Hawaii and Podcamp + Wordcamp Hawai. It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0,

Social Media 40

Social Media Viddler Hotels Upcoming 40

Bare Feet Studios

MARCH 1, 2009

However, may I politely suggest that the way to attract them is NOT with a last century web site built on a 100% flash interface that loads s-l-o-w-l-y and is very controlling in its navigation schema, restricting how the user can (not) truly explore where s/he wants to go? Exactly the kind of people this campaign wants.

Tourism 40

Tourism Campaign Sites Social Media 40

Social Media Strategery

FEBRUARY 9, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 In 2007, he proposed using a construction tool that vibrates cement to keep it in liquid form as it pours. This year, Gov 2.0

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Bare Feet Studios

DECEMBER 4, 2008

The dawn of “web 2.0&# aka “the social web&# is a literal boom time for business that remains largely untapped. The tools are mostly free, and incredibly cheap compared to traditional media campaigns. The main investments are in time and understanding.

Advertising 40

Advertising Upcoming Tourism Buy 40

Techipedia: Tamar Weinberg

AUGUST 25, 2010

In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. He’d also have done the outreach personally since I’ve met the guy at social media events. Some people get that.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MARCH 4, 2010

I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops. Two days ago, they launched a new campaign to replace the old one. Had this campaign been launched 5 or 10 years ago and had it not been for social media, I think I’d still be driving by the old billboards.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. Simply put, the new mass media helped organize, and influence, large numbers of consumers.

Social Media 105

Social Media Marketing Digg MySpace 105

Buzz Marketing for Technology

JULY 24, 2008

December 2007. November 2007. October 2007. As a quick follow-up to last weeks post about the change in newspaper readers habits my favorite research web site Emarketer.com posted this chart today which shows that more than a quarter of respondents to a recent survey said they are reading print newspapers less often.

Conference 279

Conference Study FeedBlitz Research 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2007. These posts are not in response to newsworthy events, nor are they displayed in any particular order. And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. Here’s my list for 2008. Here’s 2006. Yes, that’s right.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 5, 2010

You may find opportunities to host real life events, be them at conferences or whatever else. Why not invite your Facebook fans to a special event at your venue? Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

In fact, a relationship that starts on the right foot might actually translate to better things down the road, including special event invites and freebies that might as well be equivalent to a really good ad deal. In any event, I get paid to blog on some avenues and I also blog for free on others. Perhaps, real ad sales will follow.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. They have a NY event in March, a CA event in August, and a Chicago event in December. I’ve been to the aforementioned three types of events. SES runs three big shows.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. It’s also available in PDF format.

SEO 162

SEO Social Media Marketing Reputation 162

The Marketing Blog

MAY 1, 2008

Pepsi has certainly marked the rise of a new dawn with its ‘Youngistan Campaign’ by releasing the advertisement on YouTube before it actually hit the mass media. The scope of my blog-posts span across the Enterprise 2.0 The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007.

Social Media 100

Social Media Web 2.0 Startup FeedBurner 100

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. In the event of emergencies, someone should be designated to run the public relations and oversee all inbound and outbound communications.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Bare Feet Studios

DECEMBER 13, 2008

Take those great points on Scott’s blog post and turn them into your next ad campaign – both the formal one and the social media one. I would even invite the agency people in if they agree to bag the fakey-fake campaigns and execution. Yes, even in web 2.0 Get the dealers involved.

Social Media 44

Social Media Viddler Upcoming Hosting 44

Techipedia: Tamar Weinberg

MARCH 24, 2010

As a Lifehacker contributor in 2007-2008, I was with Gawker Media for 14 months, so that connected me with many of the top bloggers. Others are people I’ve simply met over the years at conferences and events. As far as most of these guys, I actually have had a working relationship with many. That’s a golden thing).

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Doesn’t that hamper the overall effectiveness of their social media campaigns if they don’t keep SEO in mind as well? Much like SEO. It was a branding initiative.

SEO 178

SEO Social Media Marketing Digg 178

Social Media Strategery

MAY 21, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 One of the least discussed elements in the cyber-attacks that struck Estonia in 2007 was psychological operations. Powered by Wordpress.

Gov 2.0 94

Gov 2.0 Social Media Chemicals Report 94

Techipedia: Tamar Weinberg

APRIL 28, 2010

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. If you cancel it, here’s what it says: “We will email everyone who was invited that this event has been canceled.

Facebook 277

Facebook Issues MySpace Privacy 277