Trust and Reputation – the new currency?
Proactive Report
SEPTEMBER 5, 2012
In 2006 the Edelman Global Trust Barometer reported that for the first time a “person just like me’ was the number one trusted influencer. Reputation is the result of how you look, what you say and most of all what you do. Invest in a blogger outreach campaign targeting the right bloggers for your audience.
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