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Trust and Reputation – the new currency?

Proactive Report

The Cluetrain Manifesto said markets are conversations. In 2006 the Edelman Global Trust Barometer reported that for the first time a “person just like me’ was the number one trusted influencer. Reputation is the result of how you look, what you say and most of all what you do.

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Online Buzz, Reputation and The Power of Voice

Proactive Report

Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice. Nestle is embarking on an emergency online PR campaign to restore its reputation amid sustained criticism on the internet, reports PR Week UK. Ah, beware bloggers with hashtags. The reason?

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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Some facts: - Southwest Airlines has been in social media since 2006, when it launched its blog. -

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Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

A true network is people who know us and people we trust with our reputation. Choose people you would bet your reputation on — people who share your standards and have similar goals. I like the point you draw with reference to direct marketing — I’m a direct marketing fan, but I so agree. Kyle said.

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Reputation Management with Dissatisfied Customers and Word of.

Techipedia: Tamar Weinberg

There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. Do you want to focus on reputation management issues to no end because of something that could have been dealt with in better ways? At the end of the day, everyone becomes a winner.

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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

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How to get “Custom Customers”

Taylor Marek

Well, to put it bluntly, you MARKET to them. How do you capture the entire market’s attention? You can do something stupid and completely blow up your reputation, causing ripples in the market. You can do something stupid and completely blow up your reputation, causing ripples in the market.

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