article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Digital Media and Marketing Framework Example. Company employees as ambassadors, for example. They are: earned, shared, owned and paid. We focused on this almost entirely.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Digital Media and Marketing Framework Example. Company employees as ambassadors, for example. They are: earned, shared, owned and paid. We focused on this almost entirely.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Digital Media Framework Example. Company employees as ambassadors for example. Canadian Media Consumption Trends.

Marketing 199
article thumbnail

How Google Finds and Penalizes Advertorials

Bill Hartzer

Take a look at the example below. The likelihood of paid links appearing in the sections that I’ve highlighted in red below is a good example of this. I’m using Search Engine Land in the example above. So I know exactly what Google is identifying as an advertorial because they have given me specific URLs as examples.

Google 146
article thumbnail

The information processing view of humanity

Buzz Marketing for Technology

Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 For example, del.icio.us, used with judicious tagging, is a very powerful tool. Jun 19, 2008 — BRW magazine — The New Web Revolution. December 2005 (12).

Process 100
article thumbnail

Fear of Interruption : Productivity501

Buzz Marketing for Technology

For a severe example of emotional context shifting think of the Good Cop Bad Cop interrogation technique, and avoid that for your work… Re organization, a small script to close all open stuff and then open all windows and documents for a project proved a good time investment for me. Boston Magazine. December 2005.

Project 157
article thumbnail

BABSONKNOWLEDGE.ORG: 6 Common Attributes of Knowledge Work and Knowledge Workers

Buzz Marketing for Technology

» October 14, 2005. This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Posted by Tom Davenport on October 14, 2005 04:09 PM | Permalink. Elliott | October 20, 2005 04:50 PM. December 2005. April 2006.