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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. For Paid Media , we recognize the company is a not-for-profit enterprise, so advertising budgets are small. They are: earned, shared, owned and paid. We focused on this almost entirely.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. They are: earned, shared, owned and paid.

Marketing 195
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. For Paid Media, we recognize the company is a not-for-profit enterprise, so advertising budgets are small. They are: earned, shared, owned and paid. We focused on this almost entirely.

Marketing 199
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones. However, with their insane popularity come insane pricing of their advertising, putting the cost out of reach for many small to midsized businesses. But they are a good place to start.

Trends 166
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Pledge Your Weight Loss, Feed Others | Bare Feet Blog

Bare Feet Studios

For every pound you pledge, General Mills and other partners will donate 14¢ I love this idea – lose weight while helping to feed others; there is a perfect balance in this equation. There has been a 39% increase in the number of people needing help to feed themselves and their families, right here in the islands.

Feed 62
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. The other big thing that sets Reddit apart is the way their algorithm works: Popular posts with lots of upvotes get more exposure in the Reddit homepage and subreddit feeds. Advertising. Optional: Personalize your home feed.

Reddit 100
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Participate in the Q&A function to share your expertise (it’s like free advertising, when done tastefully). If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. Subscribe to the RSS feed and get lots more! December 2005.

LinkedIn 279