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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

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How to Use Social Media to Market Your Business Like a PRO

Rebekah Radice

Marketing your business on social media is tougher than ever. We discussed social media, blogging, content marketing and so much more. How did I get involved with social media marketing? How to Use Social Media to Market Your Business Like a PRO. Q1) When did you get involved with social media marketing?

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Social media and Montreal’s student protests

Sherrilynne Starkie

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets. “Our

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This Blog Is Dead

Twist Image

What we had was place for online journaling. They could test different types of stories and writers to see if there was a market for their writing, and more. In 1997, wired teens created online diaries, and in 2004 the blog was king. journalism. niemen journalism lab. online journaling. journalism.

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When You Need a Social Media Manager

Ari Herzog

With over a decade of professional experience in technology, journalism, and government, I have worked extensively in social media circles since 2004. I am an adjunct instructor of digital marketing courses at area colleges; and volunteer as President of the Boston chapter of Social Media Club.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

Information is coming in from all sides in the form of reports, memos, newspapers, journals, and letters, and now the advent of e-mail and Internet has turned the torrent into a flood. Which reports, newspapers, magazines, journals, news services and television programmes do you need to look at regularly? October 2004 (1).

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