Marketers Need Return On Marketing Investment Now
MARCH 30, 2012
Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. Marketers are uncertain and even scared. And it’s about time.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. Rob McCarty is the chief operating officer at content and influencer marketing agency PopShorts.
How Pabst Blue Ribbon Dominated the Millennial Marketing World
NOVEMBER 18, 2015
The beer of Pabst Blue Ribbon has been described as a lot of things: Delicious, cheap, watered-down hipster trash, the breakfast of champions (okay, maybe that last one is just me), but no matter what it’s called, the PBR brand has earned the right to be called the next Millennial marketing machine. Marketing. Millennial Marketing and Experiences. That’s right. Millennials.
Content marketing is king
FEBRUARY 11, 2012
Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Related posts: Content marketing delivers sales leads. Coke is world’s No.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing. Oh yeah.
How Obama Sets Online Marketing High
JUNE 16, 2011
It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign. The big story from the 2004 election was the use of 527 groups, the big story from the 2008 election was the power of online marketing as an important tool to reach voters. Photograph by Pete Souza.
Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
AUGUST 26, 2014
There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? In contrast, Facebook was founded in February 2004 and only took in its first outside funding of 12.7
Interview With American Marketing Association CEO Russ Klein
Diva Marketing Blog
AUGUST 13, 2014
Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of course, AMA dropped a media release which details Russ'' credentials (impressive!). I was curious about the man-behind-the-logo. There''s a new dude in town. and more.
6 Tips to Make Your Email Marketing More Effective
JANUARY 23, 2013
Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. But many marketers are still in the dark. Great.
Diva Marketing Turns 7!
Diva Marketing Blog
JUNE 6, 2011
Yes, girlfriend, Diva Marketing celebrates 7 years. Diva entered the blogopshere May 24th 2004 as an experiement. I had no intention of keeping this bebe going for more than a few weeks. And so I continued Diva Marketing because I was having too much fun to stop. . Take a 7 for 7 walk down memory lane with me and look back at some of the highlights of Diva Marketing.
Point of View Marketing: How Taking a Stand Wins Raving Fans
AUGUST 10, 2016
Today, the marketing that wins hearts and minds is likely to look more like this: Even as “masculine” a pursuit as beer-drinking is getting in on the act, with Budweiser going from an ad like this in the 1980s: To this today: Beer ads that support equal pay? But today, a highly successful and celebrated marketing tactic is to actively champion women and girls while selling a product.
17 Ways to Succeed in Viral Content Marketing
JUNE 4, 2013
Every marketer’s dream is to create a piece of viral content. marketing found that certain emotions lend themselves to viral sharing more often than others: Image Credit: Frac.tl/SEOmoz. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty. 2. Image Credit: Voltier Digital /ProBlogger. 1. SEOmoz.
Marketing Beyond The Blog Buzz
Diva Marketing Blog
JANUARY 13, 2012
In 2004, I stepped into the blogosphere with Diva Marketing and soon after began developing workshops for the American Marketing Association on a national and local chapter level. Blogs must be integrated into your marketing strategy to be effective: goals, objectives. Marketing Beyond The Blog Buzz. Of course I was honored by their requests.
Facebook Breaks the Marketing Sound Barrier for Small Business
Blue Focus Marketing
NOVEMBER 21, 2011
Marketing guru, Seth Godin, says: “If you wait until there is another case study in your industry, you’ll be too late.” Today, it is all about real-time marketing. According to Hub Spot , a leading Internet marketing company, among SMBs who actively use social media marketing to promote their business, 70% rank Facebook No. 1. Evaluate your marketing options.
The Spin Sucks Inquisition: Christopher Penn
OCTOBER 31, 2014
Most people, defined as people who are not actual real life friends: I’ve been studying ninjutsu—the martial art of the ancient Japanese warrior families known as the ninja—for more than 20 years. A lot of people love to throw around the term ninja, but have never set foot in a dojo. I’ve been training since 1993, got my first degree black belt in 2004, and learn something every time I train.
How to Use Social Media to Market Your Business Like a PRO
JULY 27, 2015
Marketing your business on social media is tougher than ever. We discussed social media, blogging, content marketing and so much more. How did I get involved with social media marketing? How to Use Social Media to Market Your Business Like a PRO. Q1) When did you get involved with social media marketing? A1) Marketing has been my career for 20 years. link].
Understanding Which Social Platforms to Choose When [infographic]
AUGUST 1, 2011
In 2004, users were sharing 1% of content (on Facebook). Marketing & Communication Social Media Facebook Google Infographic Mark Zuckerberg social sharing TwitterTweet Right messaging on social media is as important as using the right channel to spread it. Actually, it is wise to say that they are interdependent. Mark Zuckerberg’s view of increase in social sharing.
3 Tips For Nonprofits To Boost Their Social Media Presence
FEBRUARY 23, 2015
The sheer number of people nonprofits can reach via social networks makes them a necessary part for all marketing campaigns. National Preparedness Month has been observed every September since 2004 to promote and encourage disaster relief plans in every American home. The primary goal of Sec. 501 organizations is not profit. Social media offers the perfect platforms to do this.
34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers
Diva Marketing Blog
FEBRUARY 21, 2011
In 2004, the American Marketing Association asked to develop a workshop on blogs. Blogs: Marketing Beyond The Website , was an amazing experience. We took that Hot Topic program to 6 major markets in 10-months. Along the way, I developed a passion for helping people understand that 1st blogs, and now social media, is a credible and critical part of a marketing strategy.
Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg
Techipedia: Tamar Weinberg
JANUARY 15, 2013
Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). Business Marketing Social MediaThis is a guest post by Ekaterina Walter. There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook.
Two Critical Points About The Future
JULY 15, 2016
In presentations of my own (and in writing), I have often stipulated that technology moves both very slowly (we've had a commercialized web for close to two decades), but happens very fast (Shopify is a $3+ billion business, but they started in 2004). digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. Recently I heard two quote about the future that really put things into perspective. It's been a fascinating three day experience. One of the main stage presentation was Tim O'Reill y (CEO of O'Reilly Media ).
3 Ways Your Experience Can Help You Sell Your Services
Convince & Convert
MARCH 14, 2016
Set up a website or a blog, pour all your years of experience into a nice content guide, and start promoting it on social media and other marketing channels. Robert Mening is a web designer and developer who’s been in the profession since 2004. Become an affiliate and market partners site on your website. You gain it as an employee or an entrepreneur. Meh, you say. That’s
25 Ways to Create Shareable Content
Convince & Convert
APRIL 29, 2014
Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years later. For Valentine’s Day one year, Hubspot asked experts why businesses should create marketing that people love and want to share. The trend toward using the web to grow your business continues. This is a very bad idea!
Facebook’s $5 billion IPO: By the numbers
FEBRUARY 2, 2012
Initial investment by billionaire Peter Thiel in 2004 in exchange for 44.7 Business & Marketing Social Media Facebook facebook 5 billion ipo facebook data Facebook IPO facebook ipo coverage facebook ipo data facebook ipo stats facebook stats$5 billion. Initial funding sought by Facebook, in one of the largest IPOs ever filed by a technology company. $75 to $100 billion. billion.
How the Senses Affect Purchase Decison
APRIL 22, 2015
Within those four categories it is often the small nuances that make the biggest difference in a purchase decision…things we don’t often think about as marketers, and might not even notice as a customer. Nobel Peace prize winning research in 2004 showed that the sense of smell is one of our most “emotional senses,” being highly connected to emotions and memories.
The Life Cycle of a Social Network
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2011
Growth means that the network has reached enough mass that businesses and marketers have taken note. At this stage, people start using these networks for commercial purposes, such as business networking, sales promotion, customer relationship management, and general marketing. It can be used as a tool for making people aware of the new product launched to the market. Varghese.
The Failed State Of Branding
FEBRUARY 14, 2014
Here are four different types of brand new content that all marketers need to read, watch and think about before they go out develop their next Pinterest or Vine strategy: Are Consumers "Falling Out of Love" With Brands? That is the question that this Marketing Charts article asks. content marketing. marketer. marketing. marketing charts. marketing mix.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
actually launched my copywriting business using LinkedIn & recently wrote a couple of blog posts about how independent consultants can use it to market ourselves. hey Chris, great post I wrote a post called 15 ways to market yourself on linkedin that you might enjoy. Pingback by Some of My Favorite Recent Posts | Jacob Morgans Marketing Ideas and Rants on May 19, 2008 @ 7:55 pm. […] Make Your Linkedin Profile Work for You […]. marketing has gone. December 2004. November 2004. October 2004. September 2004. August 2004.
Social Fakers: What Do Numbers Mean these Days?
OCTOBER 18, 2012
” In fact the article goes on to imply: Nearly 168 MM bot accounts were created by Zuckerberg, dating back to 2004 to present day. Hessie Jones is a marketer, digital media strategist, speaker, blogger, and podcaster. Her Today’s guest post is by Hessie Jones. All hail Facebook. ONE BILLION USERS! Quite a feat…or is it really? Wise words, Zuck! Facebook Fakery.
Social Media Metrics and Conversion
FEBRUARY 20, 2011
US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. eMarketer expects the number of marketers using the channel will continue to rise through 2012. Top 10 Metrics used by CMOs.
Who are the Millennials?
JANUARY 8, 2014
1982 to 2004 (22 years). That’s why social media is more than just a marketing trend. If you’re like me, you’ve been seeing a lot written about the Millenials lately. It’s understandable, since by most accounts they are the biggest generation in U.S. history. Given their importance, then, here’s a simple question: Who are the Millennials? Humanize this.
Social Media "Pioneers" Tell Why
Diva Marketing Blog
AUGUST 1, 2013
Once I shared a restaurant review with some colleagues and saw that review spread across my network and encourage dozens of people to try that restaurant I had what I call my "peanut butter chocolate" moment about how blogging and online community was a natural communications and marketing channel. It connected me to dozens of people in the marketing world I was just then venturing to enter.
Apps Are Media
NOVEMBER 28, 2015
But, when I started writing about this idea that content is media (around 2004), it was taken with a massive dose of skepticism. There is a new duality to marketing that brands are still adjusting to. Marketing is a game of real estate (a topic I dug deep into while writing my second business book, CTRL ALT Delete , which was published in 2013). content marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. utilitarian marketing. This might take some time for brands to wrap their heads around. brand.
My First Novel, 19 Years in the Making
JUNE 7, 2013
It has been refined six times since then, including a near miss with a publisher in 2004. Without the business books, social media marketing experiences, and yes, failed attempts to find a publisher nine years ago, I would not have found the courage to release book myself. Image by Vindaloo. Over the past few months I babbled about a secret project in blog posts now and then. and C.C.
Winklevoss Twins Lose Appeal to Facebook
APRIL 11, 2011
The trio of the the “Winklevii (nickname given to the twins by Zuckerberg, according to The Social Network movie) and Narendra filed suit in 2004 against Facebook and CEO Mark Zuckerberg. With the help of a team of lawyers and a financial advisor, they made a deal that appears quite favorable in light of recent market activity…. Chief Judge Alex Kozinski.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Which social networking site is used by 92% of senior marketing executives? Content Marketing. Indonesia.
Social Media Stock Talk: Five Reasons to Buy Facebook
MAY 20, 2012
The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers. May 12, 2004: 2 for 1. It’s official. Yahoo! Yahoo!