Ignite Social Media
SEPTEMBER 28, 2021
Where should your brand be investing your time, effort, and most importantly… marketing dollars? eMarketer released some excellent data regarding social media usage of 2021, and we’re breaking down some of the key information below to help your brand better optimize your social media marketing efforts. million mobile Instagram users.
Ari Herzog
APRIL 4, 2018
I started blogging in 2004 on a LiveJournal site when I wrote about everything under the sun. And in an age of social media when nobody has time or desire to read long-form content on a mobile screen, maybe I should aim to write content (and any content, at that) that can be easily digested on that screen. It was an online diary.
Twist Image
NOVEMBER 28, 2015
This might take some time for brands to wrap their heads around. We have seen such a proliferation of content that the vast majority of brand created (and brand sponsored) content isn't much more that an ad vaguely disguised as content (a wolf in sheep's clothing, as it were). Content is media." Now, this is commonplace.
Twist Image
OCTOBER 23, 2012
But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. Not much has been said by Lance Armstrong, himself. anti doping agency. business column. livestrong.
Buzz Marketing for Technology
JUNE 27, 2008
December 2004. November 2004. October 2004. September 2004. August 2004. April 2004. March 2004. February 2004. January 2004. And thats a big reason why it can be so difficult to manage creative work and creative workers, especially when they are remote, mobile, or highly distributed.
Firebelly
JULY 23, 2010
Mark Zuckerburg launched Facebook in 2004 for his friendsand classmates at Harvard University, then continued to branch it out to otherschools. This is where brands need to step in to take advantage ofthis. At 500 million users, Facebook isn’t going anywhere soon,and it’s 500 million people a brand could easily be missing out on.
Twist Image
JULY 15, 2016
In presentations of my own (and in writing), I have often stipulated that technology moves both very slowly (we've had a commercialized web for close to two decades), but happens very fast (Shopify is a $3+ billion business, but they started in 2004). No brands have leveraged any of those areas to the best of their capabilities.
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