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PR Trends in 2010: The Future of PR

Proactive Report

It will become an integral part of PR programs in 2010. Joseph Thornly posted this graph from Google Trends that shows searches for public relations have been declining since 2004. A poll of 450 PRSA Counselors Academy members listed mastering social media as one of the most important things for PR practitioners to do in 2010.

Trends 91
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The Top 3 Social Media iPhone Apps

Firebelly

Earlier this year, Facebook said it “had 665 million active users each day on average in March, up 26 percent from a year earlier, and 751 million using Facebook from a mobile device each month, up 54 percent,” Yahoo News reported. Instagram launched in 2010 and just recently added the video sharing feature this past summer.

iPhone 152
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Groupon by the Numbers

Idaconcpts

Value placed on the company based on 2010 investments by venture capital firms. $30 Size of Google’s IPO in 2004. Groupon’s 2010 revenue. Number of discount coupons (Groupons) sold in 2010. Number of customers who bought Groupons in the first three months of 2010. . $6 billion. 30 billion. 413 million.

Discount 129
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Start Listening NOW!

SocialFish

Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. The Social Media Screw-Ups: A Brief History slide show documents the most notorious mishaps since 2004.

Attensity 169
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Nothing ages quite like wine, so Ranchero Cellars cleverly uses the hashtag to advertise this vintage vino from 2010 — a product they still have for sale. The history of this social media trend actually goes back pretty far. Here are some examples of ways people use the hashtag to sell.

Brands 145
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How Obama Sets Online Marketing High

Ari Herzog

It’s reported that myBarackObama.com registered 1.5 The big story from the 2004 election was the use of 527 groups, the big story from the 2008 election was the power of online marketing as an important tool to reach voters. We saw a little of this in 2010.

Marketing 154
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Social Media Metrics and Conversion

Proactive Report

2010 2011. As early as 2004 Southwest Airlines used press releases to sell their new route to Philly. Research from BazaarVoice and the CMO Council shows that as social media is maturing the C-Suite wants to see conversions and how it is affecting sales and revenue. Site Traffic.

Metrics 75