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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 143
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 185
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How the Web Helped Me Buy a New Car

Ari Herzog

I recently said goodbye to my 2001 Subaru Forester and purchased a 2013 Subaru Impreza. Please continue reading How the Web Helped Me Buy a New Car and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing. Comments Online is a great way to look for information before buying.

Buy 125
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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. Meanwhile, US newsroom employment fell to a 25-year low and magazine newsstand sales dropped 63% from of their 2001 peaks. Comcast said it would buy NBC. Customers now take their opinions directly to the market.

Industry 143
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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. All the Nesamani related posts yesterday were a lesson in piggyback marketing. He’s an animal lover who buys biscuits for his dog and loves to bundle him up like a blessed baby. Who is Nesamani? Social media piggybacking.

Meme 103
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Will ‘Technology’ Survive the Recession?

Atom Thought

NORTEL at one point in time commanded almost 33% of Canadian stock market value and boasted of a stock market value of over USD250b before filing for bankruptcy as we entered the year 2009. Is 2009 worse than 2001? Collectively it spells good times ahead for telcos, technology players and allied industries.

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SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. In honor of their 15th birthday last month, Google gave themselves the biggest algorithm rewrite since 2001.

SEO 95