Jeff Esposito

DECEMBER 16, 2010

People I interact with often ask me what the benefits of social media are. They range from ROI and measurement to “why bother” and “is it worth it?”. Many of these people are not familiar with the space and question metrics that they cannot understand. It’s often hard to satisfy their question as to how do you know you are doing things the right way.

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Jeff Esposito

OCTOBER 5, 2010

As the leaves begin to change, the baseball world turns the page to the postseason. Eight teams enter with one walking away with some. hardware and the title World Champion. The first pitch will be thrown on Wednesday night, but between now and then, everyone and their mother will make a playoff prediction. Instead of relying on tried and true metrics like home vs. away splits or how the teams will finish, I decided to use social media buzz.

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Jeff Esposito

JULY 4, 2010

Home About Archives Press Clips Suggested Reading Kyle Drabek No Hitter Written on July 4, 2010 by Espo in sports While working in sports, I saw a lot of really cool things. Everything from the inside of a cold tub to 2,000 yard rusher and three division titles. However one thing that always eluded me was seeing a no-hitter. Sure I came an out or two away a few times, but I never saw one in person.

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Jeff Esposito

OCTOBER 12, 2010

I recently landed my first big media placement at my new firm and one. of my friends congratulated me and asked “what did your client say when you sent them the clip?”. The client said nothing. They don’t need to. Unless there was some inaccuracy in the article, it’s not really necessary for a client to write back with anything let alone a “thank you.

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Jeff Esposito

AUGUST 9, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading The Buzz around NFL Training Camps Written on August 9, 2010 by Espo in social media The opening of NFL Training Camps is one of my favorite times of the year. Every fan is geeked out to see their favorite team strap on their gear and get ready for the start of the NFL season. In the past, buzz for teams was relegated to the local area and screaming fans showing up to watch their team practice at a remote outpost.

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Jeff Esposito

OCTOBER 18, 2010

In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!” (When you figure that one out, give me a shout.). Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.”. Some labels are negative, some are positive, some are true, some are false, but all are rigid.

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Jeff Esposito

OCTOBER 7, 2010

I recently made a follow-up call to a New York television news show regarding a weekend client event. A non PR friend of mine was with me and made an observation after overhearing the exchange. “I can understand why journalists hate PR people,” he said. After I scoffed in disagreement, I thought “meh, he has a point.”. I didn’t think too much of it at the time, but it all came back when this gem popped up on Gawker – the skies parted and angels sang.

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Jeff Esposito

AUGUST 23, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading You. With the hot temper. Keep it cool. Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis? ” Tripp discusses the flagrant drama JetBlue has faced since this guy cracked, hopped out of the plane via a slide (wwweeee!

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Jeff Esposito

DECEMBER 6, 2010

As many of you know, I grew a mustache during November as a part of Team Boston in Movember. All of the money raised went on to benefit the Prostate Cancer Foundation and LIVE STRONG. My team generated nearly $40,000 with $400 of that coming from those of you supporting me. To that I say thank you to my friends, family and online friends that I am still yet to make an IRL connection with.

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Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth? It focused on companies that burn bridges with customers with one-off social media accounts.

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Jeff Esposito

JULY 14, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Global Web Index Written on July 14, 2010 by Espo in social media I saw this yesterday on Scott Monty ‘s site and was blown away at the levels of information that were at our fingertips. Definitely worth playing with. Enjoy this post? Share your thoughts in the comments below or with your own networks.

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Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. I have run four of these contests for my company and I see them as an opportunity to increase buzz and exposure to potential customers.

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Jeff Esposito

NOVEMBER 22, 2010

One of the biggest problems with companies engaging in social media is keeping authenticity while also keeping the company’s interests and reputation intact. There are more networks that I can count on the fingers and toes of you, me and the Octomom and her kids that people are chatting on. These same networks are filled with folks praising the company along with others who are complaining or taking attacks on the brand.

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Jeff Esposito

SEPTEMBER 27, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? Written on September 27, 2010 by Espo in PR This post originally ran on PR Breakfast Club earlier in the week. I added in some additional insight and I wanted to share to readers of this site who may have missed it. Two weeks ago, I received an email from the folks at Klout informing me that Fox wanted to send me a watching kit for its new television series Lone Star.

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Jeff Esposito

AUGUST 28, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social Networking Map – 2010 edition Written on August 28, 2010 by Espo in social media Enjoy this post? Share your thoughts in the comments below or with your own networks. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting! 0 Comments - Leave a comment!

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Jeff Esposito

OCTOBER 10, 2010

I saw this presentation the other day and it is really useful for folks trying to determine the ROI of social media. Social Marketing ROI – Yes, You Can! View more presentations from Paul Gillin. Tags: social media Paul Gillin ROI Social Media ROI.

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Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. Released under the headline “ Social Media Will Overtake Traditional Media as PR Tool in Next Two Years ,” the study clearly demonstrates how social media is no longer viewed as merely a one-off component for successful campaigns, but is increasingly taking the place of traditional PR tools an

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Jeff Esposito

SEPTEMBER 7, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 7, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting! 0 Comments - Leave a comment!

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Jeff Esposito

NOVEMBER 15, 2010

This weekend, I was home in Jersey and really started to think about how proud I was of where I came from and how easy it is to forget where it is that we call home and come from. ( click here if you can’t view the video). Tags: social media Home Professional life Where I come From.

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Jeff Esposito

SEPTEMBER 20, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Video book review of UnMarketing Written on September 20, 2010 by Espo in Book Review , social media About six months ago while manning the Vistaprint Twitter account , a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten , better known as @UnMarketing.

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Jeff Esposito

SEPTEMBER 16, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Puma Afterhours Written on September 16, 2010 by Espo in Marketing , Random Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic. Enjoy this post? Share your thoughts in the comments below or with your own networks.

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Jeff Esposito

DECEMBER 10, 2010

I cannot lie, but the weekend is a very welcome sight. How was your week? This week was some interesting things including Danny Brown’s Livefyre experiment and Facebook changing privacy rules against brands only to rescind them. Hopefully you enjoy this week’s edition of Five for Friday what stories did I miss? Facebook’s grand plan for the future – My good friend Keith Trivitt passed this gem from the Financial Times over the weekend and I am glad he did.

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Jeff Esposito

NOVEMBER 4, 2010

We’re now four days into November and I am officially not shaving the hair coming off my upper lip. Confused, don’t be. I have donated my upper lip and the hair that comes out of it to changing the face of men’s health for Movember. What is Movember you ask? So what does this mean to you? Well for starters I know that you don’t like cancer and want to help me fight it.

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Jeff Esposito

OCTOBER 31, 2010

I am a huge fan of Google’s Doodles. Today marks the first one that captures my favorite cartoon character – Scooby Doo. Tags: Branding Company Doodle Google Google Doodle Scooby Doo.

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Jeff Esposito

NOVEMBER 29, 2010

Last week I was in an interesting debate in a Facebook group on social media purists. After going back and forth, I was kind of tired of typing on my computer and Droid so I decided to record a quick video. While I am not of the unicorns and rainbows variety, I would say that social media success lies in the conversation, which according to the conversation noted was an overused and cringe-worthy term.

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Jeff Esposito

OCTOBER 15, 2010

Lately I’ve been reading a book called How To Measure Anything during my commute, and it’s exactly what it sounds like. The author focuses on the so-called intangibles and immeasurable in business, and I am a giant nerd (in case there was any doubt left). The book was published long before the struggle to quantify social. media, but the measurement methodology presented still rings true.

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Jeff Esposito

NOVEMBER 8, 2010

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. This includes not only building a community and conversation with customers but also monetizing and measuring the effectiveness of the company’s efforts.

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Jeff Esposito

SEPTEMBER 29, 2010

One of the biggest challenges for corporations in the past two-plus. years has been dealing with the notion of evolve or die. Now we are not talking Darwinian evolution, but rather changing the way that we look at customers. The driving factor of this has been the soapbox that social media offers consumers. Complaints and praise are front and center and companies have to react to these mentions from people.

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Jeff Esposito

AUGUST 27, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 8.27.10 Written on August 27, 2010 by Espo in Five for Friday For a short week, it seemed like this week lasted forever. Despite being in meetings and away from my desk, I feel like the week was a very productive one. I am also glad to say that Scott Stratten ‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social media strategy.

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Jeff Esposito

AUGUST 19, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on August 19, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting! 1 Comment - Leave a comment!

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Jeff Esposito

OCTOBER 20, 2010

Show of hands: How many of you have a smart phone glued to your hand? iPod? Laptop? The list goes on and on. I am a self proclaimed. technology addict. My phone is always in my hand and I love every second of it. I love being connected, seeing what’s happened, and having the ability to connect with someone new. My “in real life” or “IRL” experiences are put aside for a lifestyle focused on technology.

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Jeff Esposito

AUGUST 2, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What the F is Social Media? Written on August 2, 2010 by Espo in social media This presentation may be 104 slides long, but it really flies by. It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now? Here are some pretty interesting tidbits: 500 billion minutes a month are spent on Facebook compared to 150 billion last year 25 billion pieces of content are shared each month on Fac

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Jeff Esposito

SEPTEMBER 2, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 2, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting! 0 Comments - Leave a comment!

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Jeff Esposito

DECEMBER 15, 2010

This post originally ran on PR Breakfast Club. However I wanted to share to readers of this site who may have missed it. The 2010 calendar is running out of daylight and the liquor stores are. stacking up the bubbly. So that can only mean a few things are going to come into high fashion and range in levels of greatness. Some of which will even be trending topics on Twitter including the funny glasses, hangovers, kissing at midnight and the ball dropping in Times Square, but those won’t make the

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Jeff Esposito

OCTOBER 22, 2010

I have a friend who we’ll call “Steve.”. Steve got an internship at a large online company and did a superb job. Steve is now an experienced, highly valued employee at a start-up in Manhattan. Steve and I got into a discussion about the “it’s who you know” argument when it comes to landing jobs, clients, internships, etc., after I found out his family friend was a higher-up at this large online company.

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Jeff Esposito

DECEMBER 9, 2010

Earlier today, Facebook made some changes to their privacy policy that adds a new layer of security for their users. The one downside is that it negatively impacts the way that brands can interact with their fans. A full writeup on the change can be seen over on Effective Student Marketing. This is something that can become a headache for both customers looking to interact and the brands looking to converse with them.

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Jeff Esposito

AUGUST 24, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading CoTweetup Boston – Social Media Panel Written on August 24, 2010 by Espo in social media On Thursday, August 19, 2010, CoTweet hosted the #CoTweetup in Boston. The panel discussed trends in social media. Panelists included Jeff Rohrs , Scotty Henderson , Jesse Engle , Laura Fitton and me.

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