Dave Fleet
SEPTEMBER 14, 2011
Tweet. Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. In fact, I’m in the middle of reading a book on social CRM right now ( The Social Customer , by Adam Metz ).
Mindjumpers
SEPTEMBER 16, 2011
Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you. The best thing is, of course, to be a bit different than your competitors, so there’s a reason for fans to stick with you rather than with other players in the field. This probably puts some pressure on you, because it takes a lot of thinking and planning to make your audience choose you over others.
Techipedia: Tamar Weinberg
SEPTEMBER 13, 2011
This is a guest post by Lior Levin. LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole.
Atom Thought
SEPTEMBER 16, 2011
ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten by Taobao in China and observing the surge of Amazon as a cloud-marketplace, it’s not unnatural for ebay to initiate what it calls X.Commerce. ebay realises that to win this battle, it has to play the end-to-end game; meaning ebay wants to control, payments, logistics & supply chain, multichannel customer experience & transaction, enabling h
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Dave Fleet
SEPTEMBER 16, 2011
Tweet. It’s all too easy to shoot your mouth off sometimes – to pass judgement and get a quick dose of attention and reaction from others - without thinking carefully of the consequences. Just remember – you never know: Who might be your boss one day. Who might interview you, or review your resume, one day. Who might be a colleague one day.
Mindjumpers
SEPTEMBER 14, 2011
Tweet Recently, AdAge.com published a refreshed list of the top 10 viral videos of all time. As they wrote on their site, many ads come and go quickly, but some are definitely here to stay! Here, I will review the top 10 list from AdAge, together with giving some tips on what to include in a campaign to help it go viral and stay on top. The list of top 10 viral videos naturally includes some videos that many of us have seen several times.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Firebelly
SEPTEMBER 10, 2011
“I don’t know if I should build an online community&#. I hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. A couple of over arching considerations: What are the marketing goals and how will building a community support them?
Janet Fouts
SEPTEMBER 13, 2011
I’m well aware that there is a huge amount of cyber bullying going on out there, particularly with our kids, but that’s not what this post is about. Not entirely anyway. This one is about people using social media as a weapon to bully brands and service providers into getting what they want. We’ve all heard the story about the blogger at a Blogher event who threatened the Crocs shoes rep with retribution on her blog, waving around her legions of followers as a reason to give he
Mindjumpers
SEPTEMBER 13, 2011
Tweet I see a lot of small or even large organizations that are present on Facebook, but are not making the best possible use of their presence. Many times, because they are not able to write updates that communicates well to the users. Here, I will go through some of the things to bear in mind when you need to write engaging updates. If you are running a presence on Facebook, it is a golden opportunity for you to connect with stakeholders, customers or other people who are just interested in wh
Direct Marketing Observations
SEPTEMBER 14, 2011
Remember all of the Rocky movies with Sylvester Stallone? How could you not? He only made 6 of them. In the very first movie, Mickey, Rocky’s crusty trainer played by Burgess Meredith, had a couple lines in the movie that I will never forget. Some of which seem to be appropos for two reasons. One, they apply to the worlds of search and social and two, they just makse sense from a business standpoint.
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Firebelly
SEPTEMBER 16, 2011
I’ve never made any attempt to hide it, I have an ongoing love affair with WordPress. The website management system flat-out beats all other blogging and even web development platforms I’ve worked with… when used correctly. Often times, WordPress I’ve found WordPress used poorly. Handy features go unused, the website looks boring, and issues plague the website.
Akamai Marketing
SEPTEMBER 13, 2011
Creative Commons Photo by Daehyun Park. In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# Guess what? They aren’t one in the same. In fact, they couldn’t be more different. Think of the differences between an orchestra who performs and the audience who listens.
Mindjumpers
SEPTEMBER 12, 2011
Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. We can perceive ourselves as online publishers, and being a publisher is a role that has definitely changed along with the emergence of social media platforms.
Direct Marketing Observations
SEPTEMBER 12, 2011
Excuse me while I say the following: If it wasn’t for social media, you wouldn’t be anywhere near where you are right now in your career. To put it more succinctly, social media has made a lot of you. Yes I know that’s like saying if it wasn’t for the internet Bill Gates wouldn’t be anything but another coder, but let me back up.
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Firebelly
SEPTEMBER 13, 2011
GetGlue , the social service that many call “the Foursquare of entertainment,&# launched its dashboard for marketers this week. The program allows official marketers of TV shows, books, movies and all other entertainment mediums to manage their accounts through tracking stats and managing promotional campaigns. This will make pulling tangible results from the service and enhancing offerings from the entertainment medium to the fans much easier and concise.
Small Business Mavericks
SEPTEMBER 16, 2011
A very prominent SEO and veteran Internet marketer recently said that keywords are no longer necessary. Just write content, he says. The search engines will rank you. Is there wisdom in that or is it a bit misguided? I certainly believe that social media has changed the stakes of the game. You can feasibly build a business model completely around social media marketing, in which case keywords are not necessary.
Mindjumpers
SEPTEMBER 15, 2011
Tweet Every brand has a distinct voice. The voice of the brand is determined by its brand identity and its persona. Those are the core principles on which you manage a community on social media. To demonstrate this, I thought it could be a good idea to take Oprah Winfrey as an example, since we all know what Oprah is all about. As supervising producer and host of the top-rated, award-winning The Oprah Winfrey Show and the visionary behind OWN (The Oprah Winfrey Network), she has entertained and
Kikolani
SEPTEMBER 14, 2011
This is a guest post by Allison Duncan. Blogging is all about connecting with people and continually making networks of folks who read and comment. Most blog tip sites constantly tell you to “use Twitter or Facebook” to reach the masses. But the truth is a lot of bloggers hit the big time in their circle of contacts and think they’ve made it as big as they ever will get.
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Firebelly
SEPTEMBER 15, 2011
What Rob Lowe, Todd Tweedy, San Francisco, Making Money and Social Media have in common. The short answer: “The powerful lineup and sheer diversity of timely topics covering the entire spectrum of social gaming, mobile, search and social all under one roof. Plus, the cool San Fran-based Rickshaw Bags case study.&#. #1. Much like my company’s approach – it’s about the results.
Idaconcpts
SEPTEMBER 13, 2011
Running a business is by no means an easy task, and every entrepreneur could use a little help from time to time. Instead of hiring a personal assistant, consider fully utilizing that $400 mobile device you purchased. That’s right. Your smartphone. Phones have come a long way, and nowadays they can help you manage your life more easily and help you keep your sanity.
Convince & Convert
SEPTEMBER 11, 2011
Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Paul Gillin is a smart, experienced guy (and I like his book ) and he raised some valid points about how participatory breadth (having an account on
Kikolani
SEPTEMBER 12, 2011
One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. How have your strategies actually helped your website? While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. This morning, when I popped onto HootSuite, I saw this tweet from Brankica of How to Blog Like a Star.
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Firebelly
SEPTEMBER 12, 2011
Below are 5 social media must-reads that we wouldn’t want you to miss. 7 Ways to Get Noticed on Facebook With Facebook News Feed Optimization. By Michael Stelzner Are you wondering how to get your updates into your fans Facebook news feeds? Did you know that 90% of the people who click your Facebook fan page don’t come back to your Facebook page?
Ari Herzog
SEPTEMBER 11, 2011
It is easy to forget the person on the other side of the internet is human. It is easy to pretend you are tweeting with an imaginary person you’ve never met — because it is very likely you never have met. When you add a comment to a blog post, it is easy to write emotionless. When you record a video, it is easy to avoid looking at the lens.
Kikolani
SEPTEMBER 16, 2011
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Have Your Registered for Blog World Yet? If you haven’t registered already, your window for savings is almost closed. All passes are discounted until September 21st – that’s a savings of $300 off the full access pass, $50 off the 1 or 2-day passes, and $100 off of the virtual ticket but only if you register in the n
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Convince & Convert
SEPTEMBER 13, 2011
All companies now find themselves in two industries: the business they are actually in, and the publishing business. The death of the information intermediary is upon us, and companies need to tell their own story with speed and aplomb. But let’s not go overboard. Yes, you’re in the publishing business, but only as a means to an end. You should be using content as a way to generate new sales or maintain current customers.
Bill Hartzer
SEPTEMBER 16, 2011
On a regular basis, I watch the domain names that Google registers, as sometimes it is an indication of things to come–sometimes the registration of a domain name may indicate a future project. It is interesting to note that Google today registered a lot of typo domain names related to Google Analytics , their web analytics service. One of the domain name typos that they registered is coogle-analytics.com.
Ari Herzog
SEPTEMBER 10, 2011
Six days after my 26th birthday, and precisely 10 years ago tomorrow, Mom awoke me at 8:49 a.m. and suggested I turn on the TV. She said an airplane crashed into the World Trade Center. My ears perked. I turned down the prospect of sleeping to watch CNN. I don’t need to tell you my eyes were glued to that TV the rest of the morning. I channel surfed to gain different camera angles and unedited commentaries.
Adam Sherk
SEPTEMBER 14, 2011
When I got a Google Alert that my name appeared in an article on NFL jerseys, I wasn’t quite sure what was going on. Perhaps a reference to one of my social media super bowl posts? Nope! Instead it seems I’d been given the honor of being in the first sentence of a spam article that had scraped together a bunch of random content. I’m not going to link to it but it was on a subdomain of bloglines.co.za.
Small Business Mavericks
SEPTEMBER 10, 2011
All Facebook has a blog post titled “5 Ways To Fail At Facebook.&# It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Here they are in a recap: Fail to understand your audience. Fail to use your imagination. Fail to track your marketing efforts. Fail to build relationships.
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