Convince & Convert

SEPTEMBER 12, 2014

The tick tock until the big content marketing software shakeup is under way. » Content Marketing angel investing content marketing predictions content marketing software content marketing trends content marketing world investment Social Business social media software social media strategy'

Content 163

Content Marketing Software Curation 163

Convince & Convert

SEPTEMBER 11, 2014

» Content Marketing boostsuite content marketing partners content marketing strategy content strategy creating youtility email marketing helping beats selling research social media sharing social media strategy' I completely. Read the whole entry. »

Strategy 163

Strategy Content Marketing Research 163

Convince & Convert

SEPTEMBER 4, 2014

And, for the Convince & Convert blog, that can only mean one thing – a summer social media #TBT. Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season. Read the whole entry. »

Campaign 144

Campaign Video Case Study Study 144

Convince & Convert

SEPTEMBER 15, 2014

annhandley Tweet This Storytelling in a Visual Age Visual storytelling has been getting a lot of chatter over the past few years: the rise of visual social media outlets like Pinterest and Instagram, the proliferation of tools for creating excellent visual content, etc. Tweetable Moments Done is better than perfect.

Skills 155

Skills Instagram Social Media Content 155

Convince & Convert

SEPTEMBER 26, 2014

» Social Pros Podcast brand advocacy brand management content creation content marketing digital marketing social media Social Media Marketing Social Pros' Scott Stratten ‘s new book, co-written with Alison Kramer , is called UnSelling: The New Customer.

Social Media 146

Social Media Brands Content Company 146

Convince & Convert

SEPTEMBER 3, 2014

Power and Associates surveyed 1,900 American consumers and found only 1% of those consumers used social media when shopping for a new or used vehicle, and among Millennials it was only 5%. ” Click image to tweet Under what circumstances would you actually use social media to buy a car? Read the whole entry. »

Automotive 151

Automotive Survey Research Social Media 151

Idaconcpts

SEPTEMBER 20, 2014

Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. What Do You Need to Monitor? What’s Your Budget?

Social Media 166

Social Media Sentiment Cost Energy 166

Atom Thought

SEPTEMBER 10, 2014

Social Media Marketing' Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Hence the focus and ways to increase followers for a company page is a bit challenging.

LinkedIn 173

LinkedIn Brands Company Social Media 173

Convince & Convert

SEPTEMBER 5, 2014

» Social Pros Podcast brand communities digital marketing search engine optimization social media Social Media Marketing social media strategy Social Pros' Read the whole entry. »

Brands 134

Brands Engineering Communities Social Media 134

Buzz Marketing for Technology

SEPTEMBER 10, 2014

What role can marketing play in helping to define a new opportunity? Is it the classic role that marketing plays, or is it something more? I think it’s something different, and I think the world of marketing is about to undergo the most ginormous upheaval. What could this mean for the average marketer’s career?

Forums 253

Forums Data Skills One Spot 253

Convince & Convert

SEPTEMBER 11, 2014

For years, B2C brands have used online video as a marketing tool to reach their target audiences and deliver important brand messages, and consumer-facing brands have benefitted from numerous conferences and resources to help them along their video journeys. As a result, many of them continue to struggle to see the return on.

B2B 160

B2B Marketing Conference Resources 160

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Their most often used media and communications tools. Here is an overview of that advice.

eBook 223

eBook Loyalty Research Data 223

Convince & Convert

SEPTEMBER 10, 2014

Sounds a little creepy, maybe, welcome to the world of marketing. » Community Management brand ambassador brand influencers grouphigh how to find brand ambassadors influence marketing social media influencers successful influence marketing programs' In the event you missed it, check it out real quick here.

Brands 162

Brands Influencer Communities Eventful 162

Convince & Convert

SEPTEMBER 22, 2014

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform. Read the whole entry. »

Statistics 167

Statistics Advertising Facebook Mobile 167

Bill Hartzer

SEPTEMBER 30, 2014

We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. SocialCentiv is a marketing application for lead generation on Twitter, allowing you to run effective intent-based marketing campaigns. Social Media Social Media Marketing'

Software 144

Software Real Estate Twitter Vimeo 144

Idaconcpts

SEPTEMBER 2, 2014

Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Social media isn’t just for updating a profile with baby pictures and family reunions. Social media also touches on mobile applications or apps.

Marketing 155

Marketing Virtual World Patterns Mobile 155

Saying It Social

SEPTEMBER 30, 2014

Digital Marketing Social Media CXO facebook Integrated Digital iPhone Millenials Mobile Online and offline purchase behavior social media' Businesses must give their customers instant access to a personalized and integrated shopping experience in order to generate brand loyal advocates.

Sentiment 114

Sentiment iPhone Mobile Social Media 114

Small Business Mavericks

SEPTEMBER 16, 2014

This is the secret formula shared by Tina Courtney-Brown on SiteProNews in “ Google+ Social Media Strategies — What You Need To Know.” If you are active on Google+ as a social media marketing tool, brush up on your camera skills. So what does this mean for us?

Google 110

Google Skills Social Media Strategy 110

Janet Fouts

SEPTEMBER 16, 2014

As marketers we are often focused on the end goal, to make our product appealing to consumers. One third of the US market wanted chunky tomato sauce and it wasn’t even on the supermarket shelves! When Prego released a chunky sauce they took over the market. What’s that got to do with social networks?

Social Media 153

Social Media Focus Group Research Social Networking 153

Social Media Network Marketing

SEPTEMBER 17, 2014

You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery. Here goes the basics: Remember Social Media is not about Sales Bombardment.

Social Media 108

Social Media Strategy Marketing 108

Convince & Convert

SEPTEMBER 10, 2014

Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than the marketing approach.

Hubspot 133

Hubspot Marketing Team Conversation 133

Convince & Convert

SEPTEMBER 25, 2014

At this year’s INBOUND and FutureM conference in Boston, Ekaterina Walter of Sprinklr delivered a real-time marketing talk that was one of the more buzzed about presentations. And for good reason – marketers understand the value of real-time marketing , yet many are still trying to set themselves up for success. 1) Define.

Case Study 157

Case Study Tips Marketing Conference 157

Devumi

SEPTEMBER 19, 2014

We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing. Something that we don’t touch on enough is how to choose a social media platform for your marketing style.

Platform 84

Platform Social Media Vimeo How To 84

Social Email Marketing

SEPTEMBER 16, 2014

In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions.

Social Networking 91

Social Networking B2B Study Buy 91

Direct Marketing Observations

SEPTEMBER 30, 2014

This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. content strategy digital marketing Marketing strategy success' I read Dr. Deming’s “real” quote to say that you need to trust your gut and trust your instincts.

Sentiment 196

Sentiment ROI Company Strategy 196

Absolute PA

SEPTEMBER 25, 2014

Is measuring your social media a big fat time suck? Are you missing this important part of the marketing puzzle? (+ script to steal!). Improve your social media presence in 7 easy steps. The more provocative and thought-provoking the better for getting people interested in reading your post. Write a review.

Small Business 97

Small Business Resources Case Study Social Media 97

Atom Thought

SEPTEMBER 19, 2014

Please visit this excellent vegetarian recipe Related Posts: Content Marketing In The Social Age 5 Brand-New Ways To Increase LinkedIN Showcase Page Followers How Restaurants & Pubs Should Use Social Media 9 Top ‘Jugaads’ on Pinterest! The article is all about the benefits of vegetarian food.

LinkedIn 100

LinkedIn Social Media Brands Content 100

Devumi

SEPTEMBER 2, 2014

Pinterest has huge potential as a social media marketing platform. It has taken some time to turn almost all the marketing dollars away from Twitter and Facebook, but your time to market on Pinterest is now. How can you prove this and show you ROI from Pinterest marketing? Pinterest Analytics as a tool.

Analytics 84

Analytics Tools How To ROI 84

Convince & Convert

SEPTEMBER 9, 2014

For those of you who don’t know Gini Dietrich , she runs my favorite PR blog - Spin Sucks - and is a go-to resource for all things influencer marketing and digital PR. » Social Media Case Studies' Also, I find her hilarious and her favorite classic arcade game is Tetris. Read the whole entry. »

Case Study 141

Case Study How To Study Resources 141

Kikolani

SEPTEMBER 12, 2014

Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time.

Small Business 134

Small Business Price Review Features 134

Small Business Mavericks

SEPTEMBER 18, 2014

Did you know that 45% of the population controls 70% of the wealth but isn’t really being effectively reached in digital marketing? Jennifer Lonoff Schiff shared 9 Digital Marketing Strategies to Woo Baby Boomers in her article on CIO and she makes some valid observations. Respond promptly to every question, online or off.

Comparison 107

Comparison Buy Privacy Strategy 107

Devumi

SEPTEMBER 24, 2014

Social media is all about value added marketing. Off-Twitter contests are best run alongside other social media platforms and contest advertisement strategies. These types of Twitter contests take place entirely on Twitter, with no referral to any outside website or social media platform.

Twitter 92

Twitter How To Hashtag Types 92

Laurel Papworth

SEPTEMBER 4, 2014

Using trolling as a marketing campaign on social media. social media brand wars campaign Marketing trolling trollmarketing' Advertising used to be so polite. Well except when it wasn’t. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. And unusual.

Social Media 110

Social Media Microsoft Apple Banking 110

Small Business Mavericks

SEPTEMBER 26, 2014

Social media marketing is a constantly fluctuating adventure, isn’t it? It’s challenging, but meeting that challenge is what marketing is all about. Social Media facebook facebook news feed rank Facebook pages organic reach' Thanks, Chris Crum, for putting all that work into this!

Facebook 111

Facebook Feed Feedly Organization 111

Twist Image

SEPTEMBER 25, 2014

There''s burnout at every social media turn. A very long time ago, I wrote a post about the quality versus quantity of brands and posting to social media (it''s a topic that I have tackled may times over the years, actually). I don''t do it because some other president at some other marketing agency is doing it.

Blogger 100

Blogger Metrics Publishing Advertising 100