Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. However, it’s important to recognize that 3 times more people use Facebook from a smart phone every month than use Twitter at all. I love Twitter. to people like me.

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Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%.

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Convince & Convert

AUGUST 25, 2010

Might the juniors and seniors with smart phones (in keeping with your article’s point of mobile phone ads) receive messages with offers around 11:15 a.m., Unapologetic intrusiveness, warmly invited by the customer because the perceived value is high. If you were Starbucks, how would you take advantage of this new network?

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Convince & Convert

SEPTEMBER 21, 2010

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Start-up Sticky Bits exhibited at the conference, and their version of QR with custom content, integrated statistics, and crowd-sourced notes may have real promise.

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