Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Jason Yormark

DECEMBER 28, 2009

I’ve talked with many small businesses that are so out of the loop, that I could easily see them being “wowed&# by anyone armed with just basic knowledge of how to get around the major social network channels. Social media marketing certainly could use some certification to start with. What do you think?

Social Media 197

Social Media Radian6 Small Business RSS 197

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” What can we use custom reports for? The software is just a vessel. It is a cipher.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” What can we use custom reports for? The software is just a vessel. It is a cipher.

B2B 121

B2B Software Social Media Survey 121

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Amber Naslund.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 14, 2012

Just because it’s on a social network doesn’t mean it’s not advertising. Jesus, it’s not like you can’t set up a free Social Mention account or something and see once in a while if anybody’s talking about you. They don’t want to just read a report that I put out. Jill : Yeah.

Hashtag 116

Hashtag B2B Social Media Metrics 116