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How to Integrate Overall Business Goals into Your Facebook Strategy

Mindjumpers

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. Example 2 – A small sized Danish NGO. How To Gain Value From Social Media Feedback.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

Developing a clear picture of your current social media efforts will let you identify areas for improvement and opportunities for new efforts. An audit is key to fine-tuning your strategy and maximizing your ROI. Start with our social media audit template. Choose your social channels. Source: Hootsuite.

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