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How to Integrate Overall Business Goals into Your Facebook Strategy

Mindjumpers

MAY 16, 2012

In this blog post I will share some practical thoughts from the skilled brand strategist Oliver Blanchard on how to align higher business objectives with social media goals and relevant KPIs. I will then show two examples of how brands and NGOs can use Blanchard’s thoughts and framework to structure their Facebook setup.

NGO

NGO Strategy Facebook How To

How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

JANUARY 23, 2020

An audit is key to fine-tuning your strategy and maximizing your ROI. This example from social innovation NGO Digital Opportunity Trust shows how their communications team keeps a “guidelines” tab in their calendar, with helpful resources like branding and official visuals linked. Start with our social media audit template.

Template

Template Templates Social Media Content

How to Integrate Overall Business Goals into Your Facebook Strategy

How to Create a Social Media Content Calendar: Tips and Templates

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