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How to Integrate Overall Business Goals into Your Facebook Strategy

Mindjumpers

I will then show two examples of how brands and NGOs can use Blanchard’s thoughts and framework to structure their Facebook setup. Oliver Blanchard’s book Social Media ROI from 2011 is one of the best contributions to the social media field yet seen. Example 2 – A small sized Danish NGO.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

Developing a clear picture of your current social media efforts will let you identify areas for improvement and opportunities for new efforts. An audit is key to fine-tuning your strategy and maximizing your ROI. Start with our social media audit template. Choose your social channels. Source: Hootsuite.

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