Convince & Convert

JUNE 22, 2010

Juliansummerhayes Jay Now this is more like it; something that is *real world* and capable of being understood by business and those people like myself who, when discussing social media as tool for business, here the constant noise that it is simply irrelevant. I was surprised(ish) about the B2B findings; but not so surprised.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. I also really enjoy this idea of social segmentation.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

Based in Bristol, England we applied our Crowd-sourced Market Insight tool to the UK General election earlier this year ( [link] ) with fantastic results. The two main hurdles companies still need to jump for it to become more useful and actually get used are 1. Some, like Ford for example, are further ahead with their thinking than others.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. link] [link] davinabrewer Jay, thanks for the worksheet, great tool. RT @AmberCadabra: RT @jaybaer: How to Add Strategic Thinking to Your Content Creation.

Social Media 128

Social Media Strategy Report Buy 128