Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. Google clearly listens to feedback, and it seems to me they are becoming a social enterprise. .

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Convince & Convert

OCTOBER 22, 2013

How do you measure the ROI of your big content initiatives? We look at the numbers of social shares, links, mentions and page views. That said, the number one measurement of ROI can’t actually be measured. How do you measure the ROI of your big content initiatives? Cyrus Shepard is Senior Content Astonaut for Moz.

Strategy 152

Strategy BuzzStream Content Brands 152