Creating Passionate Customers: Brand Evangelism and What it Means.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.) In some instances, depending on the type of role you want your evangelists to play, it may be necessary to train the individuals on your brand’s practices and culture so that they do not come across as clueless people being paid to promote you.
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