The Nightmare Public Relations Professional and How to Stop Him
Techipedia: Tamar Weinberg
SEPTEMBER 29, 2009
Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. As soon as the pattern-recognition part of my brain sees that they are a press release I delete them. It’s a must read for any PR professional moving into or active in this space. Seriously, I do not read them.
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