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Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

Unlike an advertisement, press release or CEO speech where your customers accept that someone else has crafted the words, your fans assume that it is You the Brand People who are playing on the field. High Level Perspective - The role of the social media agency/consultant becomes much more complex as a social media sherpa.

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Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy

Diva Marketing Blog

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A zillion landing page blogs are pretending to be social media. Facebook "fan" pages with posts lifted from corporate brochures and press releases is just another tricky search strategy. Or sometimes just plain silly.