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Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

Unlike an advertisement, press release or CEO speech where your customers accept that someone else has crafted the words, your fans assume that it is You the Brand People who are playing on the field. I call this aligning the social enterprise. You feel that you are an integral part of the play. And you very well may be.

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Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy

Diva Marketing Blog

Facebook "fan" pages with posts lifted from corporate brochures and press releases is just another tricky search strategy. Not listening to your customers' who take time to express their pleasure and concerns in the social world is a sad trick for both customer and company.