Remove Marketing Remove Pharmaceuticals Remove Reputation Remove Sentiment
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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

As a social marketer, you’re on the front lines of risk management. Damage to reputation Your company’s social presence contributes significantly to its overall brand reputation. Negative comments, inappropriate posts, or bad reviews can all damage your brand’s reputation.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand? • Competitive analysis: How does your brand stack up to the competition? •

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The power of social listening for healthcare organizations

Sprout Social

It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. By making brand health a part of your listening strategy, you can consistently monitor audience sentiment on social. Here’s what we found: 1.