Likeable
OCTOBER 15, 2019
John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. Your ad/post is a mostly interruptive presence in a user’s feed, and users will scroll past it in a microsecond if it doesn’t grab their attention— especially on mobile. YouTube Creator Studio.
Convince & Convert
SEPTEMBER 20, 2010
Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites. johnheaney The other important takeaway was the proportion of Twitter users (85%) who access the web from mobile devices.
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