Direct Marketing Observations

MAY 3, 2010

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Q1) What are ways to move customers up the interactive chain from lurker to influencer? Posted: May 3rd, 2010 By: Jason Breed.

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Direct Marketing Observations

JUNE 15, 2010

We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. This is such a transcendent time isn’t it? I’ve been thinking a lot about how people use social networks and why.

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Ari Herzog

APRIL 18, 2012

You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired. How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page?

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Ari Herzog

APRIL 18, 2012

You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired. How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page?

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Ignite Social Media

MAY 17, 2016

After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker. Do you focus on communicating with your friends and family or do you prefer to be a social media lurker? At Ignite Social Media, everyone is an expert in social media marketing. We eat, breathe, and live social media. But what may surprise you is how the various individuals at Ignite utilize social media in their everyday lives.

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Jenn's Trends

NOVEMBER 9, 2016

You see, there are a lot of different ways people interact with your social media profiles: they may be lurkers, they may be big brand advocates, they may be… The post How to Find Your Best Followers on Instagram appeared first on Jenn's Trends. In social media, where so many people are worried about how many followers they have, I’m more interested in who my followers are and what type of followers they are.

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Ignite Social Media

FEBRUARY 17, 2020

A smaller group of highly engaged, enthusiastic fans is a better advocate for your brand than a large group of silent social media lurkers. The way conversations work on Twitter is about to change.

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Ari Herzog

JUNE 20, 2012

Comments Comments Related Stories How Twitter Gentrified a City Intersection Why 84% of Your Facebook Fans are Lurkers Approaching Strangers Through Foursquare. Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. But which restaurants are doing a great job and which need help?

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Waxing UnLyrical

MAY 29, 2015

On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while! When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan.

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Akamai Marketing

APRIL 4, 2011

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site. Lurkers turn the tables a bit on marketers.

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The Realtime Report

JULY 30, 2012

According to AdAge, these 135 million users are more like “lurkers,” visiting Facebook properties and clicking on different content. How engaged is Facebook’s user base? Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ).

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Firebelly

JULY 25, 2011

This article will share six easy ways to turn lurkers into leads. Below are 5 social media must-reads that we wouldn’t want you to miss. Is SCO the new SEO? By Gregory Lipman SCO (Social Content Optimization), is a process Edelman Digital is presently refining based on our belief that search and social are intertwined. In short, a digital asset that is searchable AND sharable is more relevant.

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Ignite Social Media

NOVEMBER 9, 2020

With a merge in Facebook and Instagram Messengers, I will no longer have to out myself as a negligent Facebook lurker. Sliding into DMs is about to work a bit differently on Instagram.

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Ari Herzog

MARCH 17, 2015

When you don’t click those options, you are stuck in lurker mode and eventually get bored. Facebook productivity increases when you read a status update from a profile or page and opt to like, comment, or share. It is a misnomer that you need friends to be productive. You only need to see content. It can come from your friends but it can also come from pages you like and other profiles you follow. Here is the skinny on friends and followers.

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SocialFish

OCTOBER 12, 2010

The Lurker? So I’m being cheeky and that post title is just a teaser for my session at ASAE’s Marketing and Membership Conference, April 26-27, 2011 in DC: The rise of the new digital member. In the age of social media, new kinds of members are emerging in the Open Community around your association, blurring the lines drawn by traditional membership categories. Do you recognize these personas in your community?The The Digital Extrovert? The New Publisher? The Champion?

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SocialFish

JANUARY 4, 2011

This does NOT mean people are not reading – remember your 90% of users who are lurkers. WordPress is offering free daily post or weekly post inspiration. We’re always happy to help here at SocialFish, too, of course. Sometimes all you need is a little push and a little discipline… Our top tips for getting organized? Read, read, read. Subscribe to association and other blogs relevant to your industry (if you don’t know where to start looking for them, start here.

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Sprout Social

APRIL 7, 2021

With insights from social listening and less obvious metrics, you can come up with social media content that engages even the shyest of lurkers. Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture.

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Buzz Marketing for Technology

JUNE 15, 2010

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ.

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Ari Herzog

SEPTEMBER 26, 2011

Analytics indicate less people are commenting, but it is obvious you remain a committed lurker. Photo by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions. Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written.

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Ari Herzog

JUNE 1, 2012

Comments Comments Related Stories The Death of Blogging: Part 271 Why 84% of Your Facebook Fans are Lurkers Mark Schaefer on The Tao of Twitter. Geolocation applications allow you to share your location with other people and associate that location to restaurants, events, and other real-world venues.

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yMarketingMatters

JUNE 20, 2014

Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales.

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Waxing UnLyrical

AUGUST 7, 2015

’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective. Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so.

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Likeable

OCTOBER 15, 2019

John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. “The Algorithm.” [cue cue thunder clap, spooky organ music] It’s a term that entered buzzword territory not long ago, as every social network and some of the most popular apps employ them in one way or another, but it is a simple enough concept that gets blamed for way more than it deserves to be.

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Hootsuite

SEPTEMBER 27, 2021

Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase.

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SocialFish

FEBRUARY 17, 2011

It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities. This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.

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Buzz Marketing for Technology

SEPTEMBER 15, 2009

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You go crazy making your business case based on the idea that people will be so much more productive.

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Ari Herzog

JUNE 26, 2012

by Kristi Hines Related Stories Reviewing 10 Restaurants on Facebook Approaching Strangers Through Foursquare Why 84% of Your Facebook Fans are Lurkers. I write this sentence with 653 Facebook friends, 183 subscribers, and 38 people to whom I subscribe. Confused yet? I’ll try to explain… The Definition of a Friend. People who are my friends clicked the Add Friend button and waited for me to reciprocate.

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Jeff Esposito

MARCH 29, 2012

What Should You Do With Your Lurkers? Does your community have lurkers? So are you ready for Facebook’s Timeline rollout later today? For me this newest iteratin of the social network has had me building up the Vistaprint fan page , so peep it out and let me know what you think. I can say that after staring at dual white screens plugging in dates and images, I am ready for the weekend. How was your week?

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Convince & Convert

MAY 8, 2012

Most of them are just casual observers or lurkers. Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? It’s a topic I’ve been pondering more and more lately. Is it about geography, common interests, socio-economic similarities, or similar viewpoints? The list goes on and on.

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Pam Moore

FEBRUARY 24, 2018

What About the Silent Lurkers? There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. It is one thing we can count on.

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Ari Herzog

MARCH 3, 2011

Contact Commenters , the subject of an earlier article illustrating how to turn a lurker into a user , enables me to target email messages to people who comment on specific posts or haven’t commented in a given period of time. Plug photo by Adam Mulligan on Flickr. One of the neat aspects about WordPress is nobody owns it.

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SocialFish

MARCH 3, 2011

I was unable to get statistics for “lurkers&# , but I am sure it is high. This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here.

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Razor Social

APRIL 14, 2021

For example, things like story highlight covers may seem too small to worry about but this is a great opportunity to make a great first impression and convert lurkers to followers. Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry.

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Webbiquity SMM

DECEMBER 2, 2014

The rest are lurkers. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process.

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Sprout Social

NOVEMBER 16, 2016

It’s not that easy because Twitter users are lurkers. Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Even brands with large audiences have trouble directing users off the app and onto their website.

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Ari Herzog

OCTOBER 12, 2010

Contact Commenters , the subject of an earlier article illustrating how to turn a lurker into a user , enables me to send targeted email messages to people who comment on specific posts or haven’t commented in a given period of time. Three notes before continuing. First: The following plugins only apply for self-hosted WordPress blogs. Second: Some plugins are unique to blogs like mine that run on Thesis ( affiliate link ).

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Sprout Social

OCTOBER 6, 2016

This keeps your fans engaged and turns lurkers into advocates for your brand. The average amount businesses allocate toward their social media budget varies tremendously. Depending on the size of your company, whether or not you’re running social media ads or the number of handles you manage–costs can reach a few hundred dollars a month or several thousands.

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Hootsuite

MAY 7, 2020

But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S. blockquote.tiktok-embed { all: unset !important; important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important;

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Diva Marketing Blog

APRIL 9, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 30-minutes. 2-guests. 1-topic about social media marketing. To help you understand how to participate in the "new" conversation without getting blown-up. Miss today's show? You can pick it up as a podcast or listen on your computer. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. Think that social media is all about Mils, Gen X or Gen Y? Think again.

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Sprout Social

OCTOBER 31, 2016

Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Should you be using Pinterest for business? With so many other social networks to choose from, why Pinterest? Pinterest is different from other social media platforms in that it acts more like a search engine. That alone makes it a powerful medium for your business.

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