Direct Marketing Observations

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Posted: May 3rd, 2010 By: Jason Breed. How could this be?

The “other” types of social media users

Direct Marketing Observations

We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. This is such a transcendent time isn’t it? I’ve been thinking a lot about how people use social networks and why. Joiners. They’ll join any and all social networks that they can. LostLikers.

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired. “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you. What do you do?

Lurker 155

How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker. Do you focus on communicating with your friends and family or do you prefer to be a social media lurker? At Ignite Social Media, everyone is an expert in social media marketing. We eat, breathe, and live social media.

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Please continue reading Why 84% of Your Facebook Fans are Lurkers and leave a comment if inspired. “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you. What do you do?

What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site. Lurkers turn the tables a bit on marketers.

85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

According to AdAge, these 135 million users are more like “lurkers,” visiting Facebook properties and clicking on different content. How engaged is Facebook’s user base? Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ). How does Facebook define content creation? Messaging within Facebook and check-ins are not included as content creation. What do you think?

How to Measure Social Media Success for Your Small Business


Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Here are the top ones: 1. Email Collection.

How To Curate Content Better In Less Time

Peg Fitzpatrick

In one of my most difficult-to-manage social media communities (read: low-tech industry with many lurkers), I asked what type of content they liked best and wanted to see on the Facebook Page. Learning how to curate content is an essential task for social media managers. And time is short! Content is an essential part of your social media marketing plan. Click To Tweet. Find Your Brand.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

The rest are lurkers. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. What do buyers say is the most important signal of vendor credibility?

2013 State of Community Management Report Stresses Importance of Community Managers


With effective community management, those numbers are a thing of the past; survey respondents reported an average engagement profile of 55-30-15, and the most engaged communities reported more creators than lurkers at 17-57-26. Even though my current role is broader than community management, I’m still a community manager at heart and it’s still my passion.

Approaching Strangers Through Foursquare

Ari Herzog

Comments Comments Related Stories The Death of Blogging: Part 271 Why 84% of Your Facebook Fans are Lurkers Mark Schaefer on The Tao of Twitter. Geolocation applications allow you to share your location with other people and associate that location to restaurants, events, and other real-world venues. This privacy intrusion is why I deleted my Foursquare account two years ago. I’m Ari.

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Ask a Question. Twitter

Gamification: Much Less Scary Than What’s Under the Bed


Identify those members who are not contributing and begin to have discussions around whether they are “lurkers” or disengaged. Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. All of them are smart and savvy bloggers, and we know you’ll enjoy what they have to say! Pew is not the only one watching gamification. What is that frequency?

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective. If you’ve bought into that, then how do you find smarter ways to measure authoritative content?

Social Media Stress Disorder

Spin Sucks

It always stressed her out, to feel like a lurker. Brian Meeks has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg). Kathryn sat at her desk watching her Twitter stream on TweetDeck. There were a couple of people talking about a movie; she hesitated to jump in, because she had been watching for while. It was. ExtremelyAvg.

910 Blog Comments You Wrote Here

Ari Herzog

Analytics indicate less people are commenting, but it is obvious you remain a committed lurker. Photo by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions. Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written. Here is a short list of some older blog articles that are popular for a reason. Thank you for reading! Sign up for his email newsletter and send a tweet.

A Tale of Two Communities Part 1 – Volkswagen


It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities. About two months ago, I read the SocialFish book “Open Community&# , and it got me thinking about a lot of things. 1 – The Association and Nonprofit Community. #2

17 Plugins to Improve Your WordPress Blog

Ari Herzog

Contact Commenters , the subject of an earlier article illustrating how to turn a lurker into a user , enables me to target email messages to people who comment on specific posts or haven’t commented in a given period of time. Plug photo by Adam Mulligan on Flickr. One of the neat aspects about WordPress is nobody owns it. It is time for an updated list. 17 Plugins Used Everyday.

Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Should you be using Pinterest for business? With so many other social networks to choose from, why Pinterest? Pinterest is different from other social media platforms in that it acts more like a search engine. That alone makes it a powerful medium for your business.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Most of them are just casual observers or lurkers. Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? It’s a topic I’ve been pondering more and more lately. The list goes on and on.

How to Make the Most of Your Social Media Budget

Sprout Social

This keeps your fans engaged and turns lurkers into advocates for your brand. The average amount businesses allocate toward their social media budget varies tremendously. Depending on the size of your company, whether or not you’re running social media ads or the number of handles you manage–costs can reach a few hundred dollars a month or several thousands. How do you do it?

Periscope’s #YearOne Anniversary: My Thoughts and Lessons Learned

Katie Lance

Don’t just be a lurker. Earlier this week Periscope celebrated it’s first anniversary. As you know, I’m a huge fan of Periscope. It’s been a game-changer for my business and really, the entire social media world. I broadcasted my thoughts around Periscope and wanted to share it here on the blog as well. If you fail to plan you plan to fail. Be consistent. Keep at it!

How to Manage Facebook Relationships: Reciprocal Friends and 1-Way Subscriptions

Ari Herzog

by Kristi Hines Related Stories Reviewing 10 Restaurants on Facebook Approaching Strangers Through Foursquare Why 84% of Your Facebook Fans are Lurkers. I write this sentence with 653 Facebook friends, 183 subscribers, and 38 people to whom I subscribe. Confused yet? I’ll try to explain… The Definition of a Friend. Family members and so-called close friends fit this definition.

A Tale of Two Communities Part II –


I was unable to get statistics for “lurkers&# , but I am sure it is high. This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. Idle banter. Garry.

Need blogging inspiration to start off 2011 with a bang?


This does NOT mean people are not reading – remember your 90% of users who are lurkers. WordPress is offering free daily post or weekly post inspiration. We’re always happy to help here at SocialFish, too, of course. Sometimes all you need is a little push and a little discipline… Our top tips for getting organized? Read, read, read. Set a schedule. Ready?

Arguing is innovation, expelled for cursing & pirate duel on your phone

Jeff Esposito

What Should You Do With Your Lurkers? Does your community have lurkers? So are you ready for Facebook’s Timeline rollout later today? For me this newest iteratin of the social network has had me building up the Vistaprint fan page , so peep it out and let me know what you think. I can say that after staring at dual white screens plugging in dates and images, I am ready for the weekend. How was your week? Hopefully you’ve got some great plans and I will catch you next week, so see you then and here’s this week’s edition of Five for Friday. This is definitely worth bookmarking.

Monday’s 5 Social Media Must-Reads


This article will share six easy ways to turn lurkers into leads. Below are 5 social media must-reads that we wouldn’t want you to miss. Is SCO the new SEO? By Gregory Lipman SCO (Social Content Optimization), is a process Edelman Digital is presently refining based on our belief that search and social are intertwined. 5 Types of Content That Every Business Must Employ.

Reviewing 10 Restaurants on Facebook

Ari Herzog

Comments Comments Related Stories How Twitter Gentrified a City Intersection Why 84% of Your Facebook Fans are Lurkers Approaching Strangers Through Foursquare. Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. But which restaurants are doing a great job and which need help?

How to Be Productive on Facebook

Ari Herzog

When you don’t click those options, you are stuck in lurker mode and eventually get bored. Facebook productivity increases when you read a status update from a profile or page and opt to like, comment, or share. It is a misnomer that you need friends to be productive. You only need to see content. Here is the skinny on friends and followers. Here are some facts about Facebook friends.

The Rise of the New Digital Member


The Lurker? So I’m being cheeky and that post title is just a teaser for my session at ASAE’s Marketing and Membership Conference, April 26-27, 2011 in DC: The rise of the new digital member. In the age of social media, new kinds of members are emerging in the Open Community around your association, blurring the lines drawn by traditional membership categories. The New Publisher?

Social Media From A to Z: A Glossary


Lurker : A lurker is a person who reads online discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion. But never fear! Here’s a quick guide to some of the terms you may encounter. An example of this is the Twitter API. The service began as a blog comment search engine. : A Web 2.0

How to Really Build Backlinks and Dominate Google

Viper Chill

Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » SEO » How to Really Build Backlinks and Dominate Google How to Really Build Backlinks and Dominate Google Written by Glen, this post has 160 Comments Without a doubt, the most frequent post request I’ve had on this site is a post about link building. I rarely take requests, simply because people rarely know what they really want until you give it to them, but this time things are a little different. Therefore, I like to think I know quite a bit about the topic and can provide some insights in this space.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. Todd’s guidance is straightforward and practical; finding the time to do this well is the hard part. by Kuno Creative. 5 stars. s, 50?s,

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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You are a hero.

Blogosphere Trends + Effective Calls to Action


You know that most of your readers are lurkers, but how do you lure them out to become an active part of your community? You might be saying, “I’m a blogger, not a sales person. I create content. Why would I need to worry about calls to action?” But if you are, I’d encourage you to adjust your thinking. Making money from your blog, growing your business, and getting readers to interact will be next to impossible if you can’t effectively motivate your audience to take action. Still skeptical? Take a look at Darren Rowse. These things all grow your blog and your community. Be clear.

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ. Tweet This! Share this on Facebook. Share this on Linkedin.

7 Powerful Ways to Get Your Blog Post Noticed


Lurkers start commenting and people start sharing. Stanford obsesses about how to get passionate people’s blogs noticed and promoted at Pushing Social. Great posts often get ignored. It shouldn’t happen. Literary masterpieces should be revered but that just isn’t the case in the blogosphere. On a blog, a post has a few seconds to capture and pull in a reader. The writer needs to state their idea and immediately begin to persuade, entertain, and motivate. For many, writing a successful post is a game of chance. They write hundreds of posts only to see a few do well. What’s their secret?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] Kirsten Khire #7 – lurkers or inactive accts? Lots of lurkers. Lots of lurkers. Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Surprising Statistics About Twitter in America April 29th, 2010 |Written By: Jay Baer | View Comments Tweet Ah Twitter, we thought we knew you. 41% provide opinions about products/services.

7 Ways to Measure the Effectiveness of Social Media

Though the data overwhelmingly suggests that a large majority of visitors are considered "lurkers" (visitors who do not participate in the online community, blog, or group, but rather lurk the site), your site and blog can still get comments. Lurkers" turned interacting visitors. First, however, you need to start using them.) Visitor counters. Profile changes. Try to be patient!