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Direct Marketing Observations

Lurker

The “other” types of social media users

Direct Marketing Observations

JUNE 15, 2010

We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. This is such a transcendent time isn’t it? I’ve been thinking a lot about how people use social networks and why.

Types

Types Lurker Social Media Marketing

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

MAY 3, 2010

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Q1) What are ways to move customers up the interactive chain from lurker to influencer? Posted: May 3rd, 2010 By: Jason Breed.

Lurker

Lurker Social Media Marketing Curation

Direct Marketing Observations

The “other” types of social media users

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

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