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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That every year, you would double the size of your social graph, depending on what you were sharing. Jay: Stands to reason. You probably read in the book that I switched.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Five Types of Social Media Influencers by Intelegia. You want loyalty? 29 Social Media Leaps of Faith by Heidi Cohen. ” What exactly is a social graph? Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group. How do they feel about us vs. the competition? by Biznology.