103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
Webbiquity SMM
NOVEMBER 12, 2013
If the searcher clicks the “back” button because the top result didn’t meet expectations, then he or she is 5-8 times more likely to click on a lower result than on the initial search. Mobile apps (14%), digital magazines (11%) and podcasts (8%). Hmm, that doesn’t jive with other research on B2B social media.
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