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114+ Copywriting Formulas to Get Traffic & Leads

Writtent Blog

But, instead of a long section on his personal experience, he uses his free screencast to let the audience get to know him and build trust. He doesn’t encourage commenting, but he still encourages taking a specific action – watching the screencast. Innovative [System/Process/Product] + [Benefit]. Link to source] #hashtag.

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203: How to Approach Influencers in Your Niche

ProBlogger

But after 15 minutes of listening to this Facebook Live, I found myself getting very frustrated, and the reason for this was that the person described a system, a systematized approach that was incredibly formulaic and it was anything but personal. The person who was teaching this system actually had these templates.