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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Choose Keyhole’s social listening and get notifications anytime someone mentions your brand or uses your hashtags, and never miss a UGC again. It also offers hashtag analytics and generates suggestions for your social media campaigns. Want to market user-generated content but don’t know how to find them?

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L’Oreal celebrates diversity with #YoursTruly and GHD supports breast cancer with #NotDefined

Audiense

The NGO asks parents to share a photo of their child on their first day at school (whether it’s their first day ever, or simply first day back) with them showing their dream job along with the hashtag #Classof16.

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Charitable giving on a global scale: Sprout Social Philanthropy Week 2019

Sprout Social

To see what we’ve been up to, take a look at the #TeamSprout hashtag. Smile Foundation is an India-based NGO that empowers underprivileged children and women through relevant education, innovative healthcare and market-focused livelihood programs.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

This example from social innovation NGO Digital Opportunity Trust shows how their communications team keeps a “guidelines” tab in their calendar, with helpful resources like branding and official visuals linked. Do you have an unrepentant hashtag abuser on your team? Source: Digital Opportunity Trust. You’ll probably find some gaps.

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