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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. The campaigns make taking trips seem like a transformative journey of solidarity and belongingness. For example, Airbnb hosted the above contest as a part of their “Home With Open Arms” campaign.

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L’Oreal celebrates diversity with #YoursTruly and GHD supports breast cancer with #NotDefined

Audiense

September has already started and that means the end of the holiday season… So now you’re back in the office with plenty of energy, we want to share with you our favourite campaigns of this week. The campaign, created by McCann Londonhttps://twitter.com/mccannlondon is bringing so much love to TV, cinema, social media and online platforms.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

The world’s biggest social media brands are often running multiple campaigns at once—long, medium and short-term, paid and organic. Your most successful posts, campaigns and tactics. The vertical or campaign it’s affiliated with (eg., Do you have an unrepentant hashtag abuser on your team? Geo-targeting (i.e.,

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