Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. In other words, they’re an ideal market for a brand like Tylenol. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. Security breaches can also become a risk if someone on your marketing or social team leaves the organization. Just ask pharmaceutical company Eli Lilly. You can monitor specific phrases or hashtags and can keep an eye on developing conversations.

Social Media 92

Social Media Tips HootSuite Policies 92

Sprout Social

NOVEMBER 13, 2023

It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. By making brand health a part of your listening strategy, you can consistently monitor audience sentiment on social. Here’s what we found: 1.

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Organization Sentiment Pharmaceuticals System 118