10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Twitter found that Tweets without a hashtag or mention generate 23% more clicks. That being said, hashtags can help a Tweet’s visibility, so you cannot completely do without them.

Lurker 112

The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Brand, Keywords and Hashtag monitoring – Get email alerts based on criteria you set. A list of standard widgets are provided.